Social Media

Posts By: Matt Kreutz

  • October 28, 2011

    Why B2B Can Effectively Utilize UGC

    Now-a-days user generated content (UGC) is something that advertisers value because it’s living proof that an audience is engaging with the content of a site, but shy away from because it always ultimately ends up as an off topic, vulgar argument and can be a risk for clients that value brand safety. But a recent whitepaper shed some light on the type of brands that should not only attempt to surround UGC, but also actively participate in UGC – business to business brands (B2B).

  • August 5, 2011

    I’m Expecting… Another Discussion.

    Facebook quietly launched a new tool this week that is sparking controversy around the globe. Now in addition to posting favorite bands and vacation photos, Facebook users are also able to announce to their followers if they are expecting a baby. While this seems like a natural progression to the “I’m Engaged” announcement, the “I’m Expecting” function is fueling a lot of discussions. One of the most interesting conversations that arose with the new Facebook option is the concept of giving children an overwhelming online presence before birth. The “Expected: Child” section on the future parent’s website allows for a photo, presumably for a sonogram picture, and also a name, meaning the unborn child is primed to have their own mini-Facebook page while still in the womb.

  • June 29, 2011

    I Know You “Like” Me, But Can I Get a “+1”?

    Getting a “+1” doesn’t only apply to guest lists anymore. Google recently launched its new social sharing button, which will compete against Bing’s recent partnership with Facebook and the “Like” button. While Facebook is one of the most popular sites on the Internet, Bing still doesn’t compare to Google in terms of search engine user percentage.

    With unsuccessful past social media experiments of their own, Google is using their new +1 button as a means of influencing their own search algorithm.

  • June 12, 2011

    How the MBTA Should be Using Facebook

    by Marisa Wohl, Account Executive, Integrated Public Relations

    First off, anyone who knows me knows that I tend to rant about my commute (in essence the MBTA) often. In theory, it’s not a bad commute. Six stops on the red line and a “quick” switch to the green line for another two stops. It doesn’t sound that bad, and should take about 40 minutes door-to-door on a good day. But on a bad day, which let’s face it is most days for the MBTA, it can be an absolute nightmare.

    My chosen method of expressing my feelings about a given commute is often Facebook. When I’m sitting on a stagnant train (at one of those rare stops where I get service), I whip out my trusty iPhone and post whatever experience I’m having in that moment. And boom, what happens next? Usually, a flurry of “likes” from friends and often a slew of comments from people commiserating about similar experiences.

  • June 12, 2011

    How the MBTA Should be Using Facebook

    by Marisa Wohl, Account Executive, Integrated Public Relations

    First off, anyone who knows me knows that I tend to rant about my commute (in essence the MBTA) often. In theory, it’s not a bad commute. Six stops on the red line and a “quick” switch to the green line for another two stops. It doesn’t sound that bad, and should take about 40 minutes door-to-door on a good day. But on a bad day, which let’s face it is most days for the MBTA, it can be an absolute nightmare.

    My chosen method of expressing my feelings about a given commute is often Facebook. When I’m sitting on a stagnant train (at one of those rare stops where I get service), I whip out my trusty iPhone and post whatever experience I’m having in that moment. And boom, what happens next? Usually, a flurry of “likes” from friends and often a slew of comments from people commiserating about similar experiences.

  • April 24, 2011

    What’s New In Social Media this Week?

    Let’s see what’s new in social media this week…

    Facebook introduces a new suite of safety features, ReadWriteWeb dives into the “why’s” of location-based applications, Mashable breaks down the qualities of an effective community manager, and AMP’s own Stephen Anderson explores how Facebook is changing the world of Search Marketing. Click through for article links and to read more news from this week!

  • April 24, 2011

    What's New In Social Media this Week?

    Let’s see what’s new in social media this week…

    Facebook introduces a new suite of safety features, ReadWriteWeb dives into the “why’s” of location-based applications, Mashable breaks down the qualities of an effective community manager, and AMP’s own Stephen Anderson explores how Facebook is changing the world of Search Marketing. Click through for article links and to read more news from this week!

  • April 7, 2011

    Frantic for Food Carts

    On a recent trip to Puerto Rico I found myself diving into a rotisserie chicken that I bought from a van on the side of the road. At one point I looked up, salty, tender meat in my bare hand, and thought, “Why, oh why, can’t Boston accommodate my impulsive need to buy and devour an entire chicken?” Well, it seems that my wishes were sent to some sort of higher power because this week Boston unveiled the winners of what they called the “Food Truck Challenge” and now three food trucks are stationed at City Hall Plaza until October 28th. Fun roadside food for all!

  • April 1, 2011

    What’s New In Social Media This Week…

    Let’s see what’s new in social media this week…

    GroupMe is opening the door for brands for group messaging, Mashable compares click-per-share data for Facebook and Twitter and Twitter releases a new set of developer tools. Click through for article links and to read more news from this week!

  • February 20, 2011

    “Thank You For Suing Us.” Signed With Love, Taco Bell

    When a lawsuit questioned Taco Bell’s “meat mixture’ and allegations surfaced that the fast food giant’s tacos contained a mere 35 percent of ground beef, the media had a field day.

    With the clock ticking and pressure mounting, Taco Bell wasted no time fighting back. The company took out print ads only a few days later in The New York Times, Wall Street Journal, USA Today and our very own Boston Globe, to name a few.

  • February 20, 2011

    "Thank You For Suing Us." Signed With Love, Taco Bell

    When a lawsuit questioned Taco Bell’s “meat mixture’ and allegations surfaced that the fast food giant’s tacos contained a mere 35 percent of ground beef, the media had a field day.

    With the clock ticking and pressure mounting, Taco Bell wasted no time fighting back. The company took out print ads only a few days later in The New York Times, Wall Street Journal, USA Today and our very own Boston Globe, to name a few.

  • February 17, 2011

    Red Cross Continues to Excel at Disaster Relief

    It wasn’t a flood, but it could have led to a flood of bad publicity. Not an earthquake, but you could feel the rumble of email complaints coming in. It wasn’t a tornado…oh, enough with the disaster puns? Okay. On Tuesday, one of The Red Cross’s social media managers accidentally posted a tweet that referenced #gettngslizzerd (that’s “drunk” to all of you non Far East Movement fans) with Dogfish Head (that’s a type of beer to all you Bud Light Drinkers – me included). Though it was supposed to be to his personal account, a small error using Hootsuite instead posted it under the Twitter handle of the 130 year old humanitarian organization. Yikes.