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Tag: Social Media

February 29, 2012

The Psychology Behind Social Media, Insights Lab Episode 1

By : , Director, Consumer Insights

AMP Agency presents Videos by the Insights Lab- a think tank dedicated to uncovering, understanding and leveraging the best way to connect brands with consumers via the latest technology. Host Jason Rivera discusses this week's topic: The Psychology behind Social Media Connections.
January 9, 2012

What we’re looking forward to at 2012 CES

By : , Managers, Strategic Marketing Group

This week a small cadre of AMP’s most tech-minded individuals (nerds) will be going to the 2012 International Consumer Electronics Show in Las Vegas. And fortunately for all of you, what happens there will not stay there, but instead be blogged, live-tweeted, filmed, twit-pic’d, and recapped for your viewing pleasure.
October 28, 2011

Why B2B Can Effectively Utilize UGC

By : , Planner, Media Services

Now-a-days user generated content (UGC) is something that advertisers value because it’s living proof that an audience is engaging with the content of a site, but shy away from because it always ultimately ends up as an off topic, vulgar argument and can be a risk for clients that value brand safety. But a recent whitepaper shed some light on the type of brands that should not only attempt to surround UGC, but also actively participate in UGC – business to business brands (B2B).
August 5, 2011

I’m Expecting… Another Discussion.

By : , Account Executive, Integrated Public Relations

Facebook quietly launched a new tool this week that is sparking controversy around the globe. Now in addition to posting favorite bands and vacation photos, Facebook users are also able to announce to their followers if they are expecting a baby. While this seems like a natural progression to the “I’m Engaged” announcement, the “I’m Expecting” function is fueling a lot of discussions. One of the most interesting conversations that arose with the new Facebook option is the concept of giving children an overwhelming online presence before birth. The “Expected: Child” section on the future parent’s website allows for a photo, presumably for a sonogram picture, and also a name, meaning the unborn child is primed to have their own mini-Facebook page while still in the womb.
June 29, 2011

I Know You “Like” Me, But Can I Get a “+1”?

By : , Account Supervisor, Search

Getting a “+1” doesn’t only apply to guest lists anymore. Google recently launched its new social sharing button, which will compete against Bing’s recent partnership with Facebook and the “Like” button. While Facebook is one of the most popular sites on the Internet, Bing still doesn’t compare to Google in terms of search engine user percentage. With unsuccessful past social media experiments of their own, Google is using their new +1 button as a means of influencing their own search algorithm.
June 12, 2011

How the MBTA Should be Using Facebook

By : , Account Executive, Integrated Public Relations

by Marisa Wohl, Account Executive, Integrated Public Relations First off, anyone who knows me knows that I tend to rant about my commute (in essence the MBTA) often. In theory, it’s not a bad commute. Six stops on the red line and a “quick” switch to the green line for another two stops. It doesn’t sound that bad, and should take about 40 minutes door-to-door on a good day. But on a bad day, which let’s face it is most days for the MBTA, it can be an absolute nightmare. My chosen method of expressing my feelings about a given commute is often Facebook. When I’m sitting on a stagnant train (at one of those rare stops where I get service), I whip out my trusty iPhone and post whatever experience I’m having in that moment. And boom, what happens next? Usually, a flurry of “likes” from friends and often a slew of comments from people commiserating about similar experiences.
April 24, 2011

What's New In Social Media this Week?

By : , Coordinator, Public Relations

Let’s see what’s new in social media this week… Facebook introduces a new suite of safety features, ReadWriteWeb dives into the "why's" of location-based applications, Mashable breaks down the qualities of an effective community manager, and AMP's own Stephen Anderson explores how Facebook is changing the world of Search Marketing. Click through for article links and to read more news from this week!
April 7, 2011

Frantic for Food Carts

By : , Account Executive, Integrated Public Relations

On a recent trip to Puerto Rico I found myself diving into a rotisserie chicken that I bought from a van on the side of the road. At one point I looked up, salty, tender meat in my bare hand, and thought, “Why, oh why, can’t Boston accommodate my impulsive need to buy and devour an entire chicken?” Well, it seems that my wishes were sent to some sort of higher power because this week Boston unveiled the winners of what they called the “Food Truck Challenge” and now three food trucks are stationed at City Hall Plaza until October 28th. Fun roadside food for all!
April 1, 2011

What’s New In Social Media This Week…

By : , Coordinator, Public Relations

Let’s see what’s new in social media this week… GroupMe is opening the door for brands for group messaging, Mashable compares click-per-share data for Facebook and Twitter and Twitter releases a new set of developer tools. Click through for article links and to read more news from this week!
February 20, 2011

"Thank You For Suing Us." Signed With Love, Taco Bell

By : , Senior Account Executive, Integrated Public Relations

When a lawsuit questioned Taco Bell’s “meat mixture’ and allegations surfaced that the fast food giant’s tacos contained a mere 35 percent of ground beef, the media had a field day. With the clock ticking and pressure mounting, Taco Bell wasted no time fighting back. The company took out print ads only a few days later in The New York Times, Wall Street Journal, USA Today and our very own Boston Globe, to name a few.
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