June 12, 2011
How the MBTA Should be Using Facebook
By : Marisa Wohl, Account Executive, Integrated Public Relations
by Marisa Wohl, Account Executive, Integrated Public Relations
First off, anyone who knows me knows that I tend to rant about my commute (in essence the MBTA) often. In theory, it’s not a bad commute. Six stops on the red line and a “quick” switch to the green line for another two stops. It doesn’t sound that bad, and should take about 40 minutes door-to-door on a good day. But on a bad day, which let’s face it is most days for the MBTA, it can be an absolute nightmare.
My chosen method of expressing my feelings about a given commute is often Facebook. When I’m sitting on a stagnant train (at one of those rare stops where I get service), I whip out my trusty iPhone and post whatever experience I’m having in that moment. And boom, what happens next? Usually, a flurry of “likes” from friends and often a slew of comments from people commiserating about similar experiences.
April 24, 2011
What’s New In Social Media this Week?
By : Elizabeth Mann, Coordinator, Public Relations
Let’s see what’s new in social media this week…
Facebook introduces a new suite of safety features, ReadWriteWeb dives into the "why's" of location-based applications, Mashable breaks down the qualities of an effective community manager, and AMP's own Stephen Anderson explores how Facebook is changing the world of Search Marketing. Click through for article links and to read more news from this week!
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Tags : Community Manager, Elizabeth Mann, Facebook, FourSquare, Google Latitude, iMediaConnection, mashable, ReadWriteWeb, Search Marketing, Social Media, Stephen Anderson Mobile Marketing Services
Social Media Marketing Services
April 7, 2011
Frantic for Food Carts
By : Jessica Margolis-Pineo, Account Executive, Integrated Public Relations
On a recent trip to Puerto Rico I found myself diving into a rotisserie chicken that I bought from a van on the side of the road. At one point I looked up, salty, tender meat in my bare hand, and thought, “Why, oh why, can’t Boston accommodate my impulsive need to buy and devour an entire chicken?” Well, it seems that my wishes were sent to some sort of higher power because this week Boston unveiled the winners of what they called the “Food Truck Challenge” and now three food trucks are stationed at City Hall Plaza until October 28th. Fun roadside food for all!
April 1, 2011
What’s New In Social Media This Week…
By : Elizabeth Mann, Coordinator, Public Relations
Let’s see what’s new in social media this week…
GroupMe is opening the door for brands for group messaging, Mashable compares click-per-share data for Facebook and Twitter and Twitter releases a new set of developer tools. Click through for article links and to read more news from this week!
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Tags : click-per-share, developer tools, Elizabeth Mann, Facebook, GroupMe, mashable, posts, Social Media, tweets, Twitter, yahoo Social Media Marketing Services
February 20, 2011
"Thank You For Suing Us." Signed With Love, Taco Bell
By : Melia Dayeh, Senior Account Executive, Integrated Public Relations
When a lawsuit questioned Taco Bell’s “meat mixture’ and allegations surfaced that the fast food giant’s tacos contained a mere 35 percent of ground beef, the media had a field day.
With the clock ticking and pressure mounting, Taco Bell wasted no time fighting back. The company took out print ads only a few days later in The New York Times, Wall Street Journal, USA Today and our very own Boston Globe, to name a few.
February 17, 2011
Red Cross Continues to Excel at Disaster Relief
By : Matt Rainone, Senior Manager, Integrated Marketing Group
It wasn’t a flood, but it could have led to a flood of bad publicity. Not an earthquake, but you could feel the rumble of email complaints coming in. It wasn’t a tornado…oh, enough with the disaster puns? Okay. On Tuesday, one of The Red Cross’s social media managers accidentally posted a tweet that referenced #gettngslizzerd (that’s “drunk” to all of you non Far East Movement fans) with Dogfish Head (that’s a type of beer to all you Bud Light Drinkers – me included). Though it was supposed to be to his personal account, a small error using Hootsuite instead posted it under the Twitter handle of the 130 year old humanitarian organization. Yikes.
February 16, 2011
Will u be my Valentine…on Twitter?
By : Christine Pafumi, Intern, Integrated Public Relations
You do not have to be Hallmark to benefit from Valentine’s Day. Regardless of the diverse reactions to Valentine’s Day on Twitter, many companies, such as Hershey’s, Macy’s and AT&T to name just a few, took advantage of the Holiday to promote their products through Twitter this year. Even Coca Cola didn’t miss the chance to send out some V-day love with a sponsored top tweet. Click thru to read about a few highlights of this year’s V-day Twitter promotions.
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Tags : AT&T, Christine Pafumi, Feb 14, Hallmark, Hersheys, M&M's, Pizza Hut, Social Media, tweets, Twitter, Valentine's Day Public Relations Services
Brand Strategy
January 25, 2011
Four Easy Tips for Mobile Interaction
By : Jess Lee, Account Coordinator, Digital Marketing
There’s no question that integrated social media programs generate awareness and buzz, give you a say in the existing conversations about your brand, and allow you to provide immediate customer service. The next step is to not only be social, but mobile as well. Encouraging mobile interaction at the point of purchase with mobile couponing/QR codes and giving users a reason to come back for more with a branded mobile application is key. Integration is crucial – Brands should leverage their Facebook page, Twitter handle, and existing website to promote/drive mobile initiatives.
January 3, 2011
Social Media – How May I Help You?
By : Karianne Kraus, Group Account Director, Account Management
On Monday, December 27th, the East Coast was paralyzed by the after effects of the “Blizzard of 2010”. Power was out, roads weren’t paved and airline travel was at a standstill. Everyone was scrambling to rearrange their schedules in order to get home or back to work from Christmas. A family member who works in the travel industry was trying all day to reach JetBlue to help with a client’s cancelled flight. The phone lines were so overloaded that even calling the 1-800 number, he wasn’t allowed to be placed on hold. He decided to place a “Help!” message on the JetBlue Facebook wall, along with his number, just to see what would happen. To his surprise, he received a call from a JetBlue employee in response to his post. He was able to rebook his client and make someone’s holiday season a little brighter.
December 22, 2010
Like This
By : Steve Monaco, Supervisor, Account Management
In case you’ve been living under a rock, Time recently announced 26 year-old Mark Zuckerberg, CEO and co-founder of Facebook, as its “Person of the Year” for 2010. The special issue and accompanying articles go into great detail on the amazing success that Facebook has achieved in the seven years since it was all started in a Harvard dorm room in 2004 – 550 million members and currently growing at a rate of 700,000 people per day. While the results and achievements by Facebook are startling and well documented (I still need to see The Social Network), it was Zuckerberg’s vision for the future of the web that I found the most interesting part of the piece.
