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  • May 2, 2011

    Guest Mommy Blogger: Nicole – "Striving for Oxygen"

    We’re introducing some new members to the AMP Agency team: Frequency Guest Bloggers. Each month we’ll reach out to two consumer demographics or mindsets. This month we reached out to Nicole, who is 36, a mom of three beautiful children and lives in Plainville, Massachusetts. Here are her responses to some of our questions.

  • May 2, 2011

    Guest Mommy Blogger: Nicole – "Striving for Oxygen"

    We’re introducing some new members to the AMP Agency team: Frequency Guest Bloggers. Each month we’ll reach out to two consumer demographics or mindsets. This month we reached out to Nicole, who is 36, a mom of three beautiful children and lives in Plainville, Massachusetts. Here are her responses to some of our questions.

  • May 2, 2011

    Guest Mommy Blogger: Nicole – “Striving for Oxygen”

    We’re introducing some new members to the AMP Agency team: Frequency Guest Bloggers. Each month we’ll reach out to two consumer demographics or mindsets. This month we reached out to Nicole, who is 36, a mom of three beautiful children and lives in Plainville, Massachusetts. Here are her responses to some of our questions.

  • December 2, 2010

    I’m a Hauler, Baby, I Just Want You To Know

    Should I get the matte taupe eye shadow or the shimmery plum eye shadow? Decisions like these make life so difficult… Well, perhaps they don’t make life difficult, but they certainly interest a lot of people. And who would’ve guessed?

    Hauls are the latest phenomenon in marketing – in fact, so revolutionizing that our own CEO Gary Colen recently chatted with The Boston Globe about hauls and their influence.

    So what exactly is a haul and what makes them influential?

  • December 1, 2010

    Millennials are Looking for the “Shop-erience” this Holiday Season

    I’m a Millennial and I like to shop, both on- and offline. Of course, marketers and advertisers already know this simple fact. They also know that I have attended university and am just starting out my career, live in an urban-setting with a moderate household income, like to feel good about donating to philanthropic causes, and spend a large amount of time pilfering away on social networking sites. However, do marketers really know why I like to shop? It’s all about the experience.