Any true quantitative approach requires a large collection of relevant data points which can then be leveraged strategically and potentially statistically in order to create actionable insights. In the case of event marketing, a strategic approach is required. Data must be collected from numerous sources across many events throughout the year and beyond in order for it to be actionable. These data points should come from a combination of sources.
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- The Politics of the Curation Craze http://t.co/ehSCrW5lDi via @tnr
- Agencies and clients point to thousands of views garnered, as if these were ends unto themselves. http://t.co/sHHdWkswR2
- RT @agencycompile: New week, new Compiled with @TattooProjects @AMP_Agency and @westcarygroup http://t.co/Jsn43wswmL
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