July 24, 2013
The 411 on Measuring Events: Tips to Effective Event Measurement (Part II)
By : Chichi Okeke, Statistician, Measurement & AnalyticsAny true quantitative approach requires a large collection of relevant data points which can then be leveraged strategically and potentially statistically in order to create actionable insights. In the case of event marketing, a strategic approach is required. Data must be collected from numerous sources across many events throughout the year and beyond in order for it to be actionable. These data points should come from a combination of sources.