November 14, 2011
Presents Get (more) Personal
By : Lorraine Kelly, Senior Copywriter, CreativeIt seems the department store push for QR code integration has continued. You may remember last year when Macy’s launched Backstage Pass. Supported by in-store “how-to-scan” posters, Backstage Pass codes let shoppers view fashion tips, designer interviews and other video content based on the store’s holiday wares. Fast forward to the 2011 shopping season. Department store giant JCPenney believes ‘tis the season to try their hand at QR code integration. Supported by the “Who’s your Santa?” advertising campaign, “Santa Tags” decked with QR Codes will allow gift buyers to record personal voice messages up to one minute long.