QR Codes

  • November 14, 2011

    Presents Get (more) Personal

    It seems the department store push for QR code integration has continued. You may remember last year when Macy’s launched Backstage Pass. Supported by in-store “how-to-scan” posters, Backstage Pass codes let shoppers view fashion tips, designer interviews and other video content based on the store’s holiday wares.

    Fast forward to the 2011 shopping season. Department store giant JCPenney believes ‘tis the season to try their hand at QR code integration. Supported by the “Who’s your Santa?” advertising campaign, “Santa Tags” decked with QR Codes will allow gift buyers to record personal voice messages up to one minute long.

  • January 26, 2011

    R2D2 Goes Out to Dinner

    You may have noticed the abundance of QR Codes lately – it seems you can’t go shopping, open a catalogue, or even eat a box of cereal without the square, black checkered box begging you to scan it.

    While many big brands are starting to incorporate these everywhere, they can also be created by individuals for personal or professional use. I’ve seen them on resumes that link to an online profile of the candidate, and I’ve also seen them on my local Mom and Pop takeout menu providing a web address to order online, but I was pleasantly shocked to find that one of my restaurant neighbors in Boston’s North End has started incorporating QR Codes on plates.

  • January 25, 2011

    Four Easy Tips for Mobile Interaction

    There’s no question that integrated social media programs generate awareness and buzz, give you a say in the existing conversations about your brand, and allow you to provide immediate customer service. The next step is to not only be social, but mobile as well. Encouraging mobile interaction at the point of purchase with mobile couponing/QR codes and giving users a reason to come back for more with a branded mobile application is key. Integration is crucial – Brands should leverage their Facebook page, Twitter handle, and existing website to promote/drive mobile initiatives.

  • October 4, 2010

    Animation in Print Ads?

    For their October issue, Wallpaper, a UK design magazine, teamed up with the London office of Dentsu, a Japanese ad agency, to turn some of the editorial content into animated features. The inspiration for this issue came from a pre-cinema French technique call ombro cinema.

    How Ombro cinema works: The reader is provided with a sheet of acetate (imagine a clear sheet of plastic) and positions it above the ad or piece that they want to see animated. The reader then moves the acetate back and forth to make the image move.

  • September 7, 2010

    Branching Out to Cereal Boxes

    As I was reading my daily dose of Ad Week, I came across an article titled “Kellogg, ‘Lucky’ Try On-Box Video Codes.” The headline immediately caught my attention, mostly because Lucky is my all-time favorite fashion magazine. Lucky teamed up with Kellogg’s to put a QR code on Special K cereal boxes. Consumers can take a photo of the code with their smartphone and then launch a video that shows Lucky editors revealing tips on how to find the most figure-flattering jeans.

  • June 16, 2010

    What’s a QR Code?

    It’s simply a graphic device, similar to the ever-present UPC code, currently referred to as a “quick response” or QR code. The term describes any 2-D bar code that can be encrypted with large amounts of data that can be scanned by the consumer to retrieve information from it.

    So what exactly does this mean?