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Tag: mobile

March 9, 2013

Wheels up to Austin… as Soon as the Plane is De-iced

By : , Managing Director, VP, AMP NYC

I’ll be honest. Any illusions of my first trip to SXSW did not start off with battling through a blizzard and the associated travel delays. But if there was one constant piece of advice / forewarning I did unilaterally receive from colleagues in the industry, it was that my experience at SXSW would absolutely not go as expected.
February 27, 2013

What is Pheed? And Should You Care About It?

By : , Senior Manager, Integrated Marketing Group

We take a look at Pheed, the newest social media darling.
January 9, 2013

Early Thoughts from CES

By : , Senior Manager, Integrated Marketing Group

A quick recap of what we've seen so far at CES 2013.
October 2, 2012

The Real Geo-Targeting, Insights Lab Episode 23

By : , Senior Manager, Integrated Marketing Group

In the second episode of our mobile series, we turn to the expert, Walt Doyle, CEO, WHERE and GM, PayPal Media Network, to explain geo-targeting and geo-fencing and how brands can utilize this technology.
October 2, 2012

Re-thinking Mobile Commerce, Insights Lab Episode 22

By : , Senior Manager, Integrated Marketing Group

Walt Doyle, GM, PayPal Media Network, joins the Insights Lab for a two-part video series on the different facets of mobile. In this episode, Doyle defines and discusses mobile commerce.
October 1, 2012

iPhone5: One Step Forward, Two Steps Back

By : , Brand Planning Coordinator, Brand Strategy

For the first time in recent history, the American public has become disenchanted with Apple. Despite reported record-breaking sales, the new Apple product has come out to an overwhelmingly negative reception by non-loyalists.
September 21, 2012

Social is Going Mobile, Don’t Get Left Behind

By : , Social Media Strategist,

In the wake of the much anticipated iPhone 5, a post on the importance of social optimization for mobile couldn’t seem more fitting. The latest data reports that online canadian pharmacy consumers spend more time on mobile devices than any other medium, surpassing TV, web, and radio.
June 25, 2012

Planning Your Multi-Screen Campaign

By : , , Media Services

Our target audiences are multi-tasking across devices. Even among those with just a television and computer (two screens), 52% of users report that it’s somewhat or very likely that they’re using another device while watching television. With each screen added to the mix, that percentage rises, 60% of smartphone users (3 screens) and 65% of tablet owners (4 screens) say that multi-device use is the norm while watching TV (source: eConsultancy, May 2012) Planners must understand the impact that multi-screen usage is having on their clients’ brands as the stats derived by recent studies highlight the importance of creating a multi-screens strategy.
June 23, 2012

What is Responsive and Adaptive Web Design?

By : , Creative Technologist, Technology

No website is complete these days without at least considering mobile.
June 1, 2012

The Facebook Rumor Mill: Potential Facebook Acquisitions & Expansions, Insights Lab Episode 13

By : , Senior Manager, Integrated Marketing Group

With Facebook's recent IPO, the rumor mill is cialis generic abuzz with talks about Facebook moving into the smartphone and mobile browser space given the hiring of ex-Apple hardware engineers and the potential purchase of Opera.
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