March 9, 2013
Wheels up to Austin… as Soon as the Plane is De-iced
By : Matt Jacobs, Managing Director, VP, AMP NYCI’ll be honest. Any illusions of my first trip to SXSW did not start off with battling through a blizzard and the associated travel delays. But if there was one constant piece of advice / forewarning I did unilaterally receive from colleagues in the industry, it was that my experience at SXSW would absolutely not go as expected.