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Tag: Melia Dayeh

June 21, 2011

The New Food Plate and the Rise of Infographics

By : , Senior Account Executive, Integrated Public Relations

The United States Department of Agriculture (USDA) recently announced its replacement to the widely-despised Food Pyramid with a new icon: MyPlate. MyPlate is a vastly improved aesthetic guide for eating. It’s colorful, clear and emphasizes portion control. Infographics such as MyPlate help in that they use a single, easy-to-understand image to communicate complex data. They transform data jargon into comprehensible information. They also add creativity and color, turning what would be an otherwise boring subject matter into a standout, impactful icon.
May 20, 2011

Applying Apple’s Success Factors To Our Brands

By : , Senior Account Executive, Integrated Public Relations

by Melia Dayeh, Senior Account Executive, Integrated Public Relations Apple overtook Google in this year’s “Top 100 Most Valuable Brands” BrandZ study, which brand consultancy Millward Brown recently released. The technology giant nabbed the top ranking after receiving an 84 percent increase in brand value this year while Google dropped by two percent. While it’s no wonder Apple received the number one ranking this year due to the wild success of its iPad and iPhone, it makes me wonder, ‘What are the overarching communications and business factors that lead to Apple’s success?’ And better yet, ‘How can we apply them to our brands?’
April 26, 2011

Three Lessons From McDonald's: #Winner in the Face of Adversity

By : , Senior Account Executive, Integrated Public Relations

When McDonald’s is faced with adversity, it fights back. Hard. Take a glimpse at its history and you’ll find key learnings that we can apply to our clients and brands. Ongoing attacks have plagued the fast-food giant, but so have smart communications and business decisions. Here are three lessons from McDonalds that all brands can benefit from...
March 22, 2011

AMP’s Guide to Landing Media Coverage

By : , Senior Account Executive, Integrated Public Relations

Many agencies take different approaches to media pitching. At AMP, we not only use our strong media connections to earn coverage for our clients, but we also recognize the importance of addressing the media’s unique needs through our everyday outreach. Here are a few of our guidelines for securing media coverage.
February 20, 2011

"Thank You For Suing Us." Signed With Love, Taco Bell

By : , Senior Account Executive, Integrated Public Relations

When a lawsuit questioned Taco Bell’s “meat mixture’ and allegations surfaced that the fast food giant’s tacos contained a mere 35 percent of ground beef, the media had a field day. With the clock ticking and pressure mounting, Taco Bell wasted no time fighting back. The company took out print ads only a few days later in The New York Times, Wall Street Journal, USA Today and our very own Boston Globe, to name a few.
January 16, 2011

Doing Good Through…Twitter?

By : , Senior Account Executive, Integrated Public Relations

Last September, Eva Longoria introduced the first-ever, Twitter-based celebrity auction using TwitChange. TwitChange is one of the latest developments in the “social good” realm, serving as a celebrity charity auction where fans bid on an opportunity to be followed, mentioned or re-tweeted by their favorite celebrities with all of the earnings donated toward a cause.
December 2, 2010

I’m a Hauler, Baby, I Just Want You To Know

By : , Senior Account Executive, Integrated Public Relations

Should I get the matte taupe eye shadow or the shimmery plum eye shadow? Decisions like these make life so difficult… Well, perhaps they don’t make life difficult, but they certainly interest a lot of people. And who would’ve guessed? Hauls are the latest phenomenon in marketing – in fact, so revolutionizing that our own CEO Gary Colen recently chatted with The Boston Globe about hauls and their influence. So what exactly is a haul and what makes them influential?

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