June 21, 2011
The New Food Plate and the Rise of Infographics
By : Melia Dayeh, Senior Account Executive, Integrated Public RelationsThe United States Department of Agriculture (USDA) recently announced its replacement to the widely-despised Food Pyramid with a new icon: MyPlate. MyPlate is a vastly improved aesthetic guide for eating. It’s colorful, clear and emphasizes portion control. Infographics such as MyPlate help in that they use a single, easy-to-understand image to communicate complex data. They transform data jargon into comprehensible information. They also add creativity and color, turning what would be an otherwise boring subject matter into a standout, impactful icon.