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Tag: Julie Chin

March 30, 2011

Say What? There is a New American Idol in Town?

By : , Senior Planner, Consumer Insights

I was always an avid viewer of American Idol – I watched every season from Kelly Clarkson to Lee DeWyze. But with each passing season, I felt American Idol lost some its charm; while the performance themes and contestants were always different, the show’s format had become so predictable. It seemed as if the rest of America had a similar outlook, as the show experienced a steady decline in viewership starting in Season 6 through Season 9. When Season 10 debuted in January, I had no interest in tuning in and I didn’t. But recently, my interest in American Idol peaked. So, I started thinking about why.
February 8, 2011

You’re Invited

By : , Senior Planner, Consumer Insights

The Oscars is a night for glitz and glam. Celebrities grace the red carpet in their most exquisite outfits and the iconic statues are presented to the most deserving actors. While the Academy Awards is the second most-watched TV event after the Super Bowl, the broadcast’s median age is 50 years old – much older than television’s coveted 18-34 year old target. In an effort to capture a younger audience, this year’s Oscars is getting a makeover.
September 7, 2010

Branching Out to Cereal Boxes

By : , Senior Planner, Consumer Insights

As I was reading my daily dose of Ad Week, I came across an article titled “Kellogg, ‘Lucky’ Try On-Box Video Codes.” The headline immediately caught my attention, mostly because Lucky is my all-time favorite fashion magazine. Lucky teamed up with Kellogg’s to put a QR code on Special K cereal boxes. Consumers can take a photo of the code with their smartphone and then launch a video that shows Lucky editors revealing tips on how to find the most figure-flattering jeans.
March 14, 2010

I Gotta Feeling

By : , Senior Planner, Consumer Insights

The Black Eyed Peas are in the midst of their World Tour 2010 and they are really bringing the crowd to its feet. While the group is singing favorites, like “I Gotta Feeling,” “Imme Be,” and “Boom Boom Pow,” the show includes a solo performance from each of the group members. So far,’s act is generating a lot of buzz on blogs as well as with radio show hosts. At the show, is asking the crowd to send text messages to a short code, and as they come through on a big screen he freestyle raps...
October 14, 2009

Asking that Simple Question

By : , Senior Planner, Consumer Insights

Little kids have it down pat – they are the ones that constantly ask the one question that carries so much weight and can shed light to the answers that we seek. I’ll give you a hint; it’s only one word. No, its not “how,” although that’s a close second. If you guessed “why?

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