Jess Margolis-Pineo

  • October 10, 2011

    Jess and Jobs: a 21st Century Love Story

    Steve Jobs died last week and it made me sad. It’s confusing because I don’t know the man, but his death tugged at my heartstrings in a way that was unique, and I believe it may be because of how his creations have shaped my life. His first computer came out the year that I was born and it is possible that this is what initially connected us, but from that point on Steve Jobs and I have had what can be best described as a lifelong love affair.

  • August 5, 2011

    I’m Expecting… Another Discussion.

    Facebook quietly launched a new tool this week that is sparking controversy around the globe. Now in addition to posting favorite bands and vacation photos, Facebook users are also able to announce to their followers if they are expecting a baby. While this seems like a natural progression to the “I’m Engaged” announcement, the “I’m Expecting” function is fueling a lot of discussions. One of the most interesting conversations that arose with the new Facebook option is the concept of giving children an overwhelming online presence before birth. The “Expected: Child” section on the future parent’s website allows for a photo, presumably for a sonogram picture, and also a name, meaning the unborn child is primed to have their own mini-Facebook page while still in the womb.

  • July 11, 2011

    Can you keep a secret? So can I.

    I recently read a blog post that detailed a rather upsetting interaction between a fan and the panel of judges from Top Chef. SymiGoddess fell in to a full-blown foodie swoon upon seeing the beloved bad-ass experts at a local bar, and as a Top Chef fanatic I could totally relate to her excited impulse to share her luck via Twitter. Symi sent out tweets saying, “I just met @PadmaLakshmi I’m in love,” and “Tonight just got surreal @ the esquire. Top Chef in the house!!!” Everything was going swimmingly until her evening was interrupted by staff from Bravo telling her that she had compromised the location of the celebrities and needed to stop tweeting. “Now.”

  • May 26, 2011

    I’m Popping-Up… I Want the World to Know

    by Jess Margolis-Pineo, Public Relations Coordinator

    You’ve definitely heard of them. Your sister got her nails done in a mobile spa while watching episodes of “Nail Files,” your coworker brought his girlfriend to a Valentine’s Day weekend only chocolate-themed restaurant, and even your niece picked up some sassy new shoes from a curbside shop. They’ve been around for almost ten years, but it seems that the pop-up phenomenon is starting to literally pop-up almost everywhere.

    Everybody’s talking pop-ups, and there are many reasons brands choose to do one. Click thru to learn about some of the major draws to hopping on this trend…

  • April 7, 2011

    Frantic for Food Carts

    On a recent trip to Puerto Rico I found myself diving into a rotisserie chicken that I bought from a van on the side of the road. At one point I looked up, salty, tender meat in my bare hand, and thought, “Why, oh why, can’t Boston accommodate my impulsive need to buy and devour an entire chicken?” Well, it seems that my wishes were sent to some sort of higher power because this week Boston unveiled the winners of what they called the “Food Truck Challenge” and now three food trucks are stationed at City Hall Plaza until October 28th. Fun roadside food for all!

  • March 10, 2011

    Have You Met My Big Brother, Nielsen?

    While at dinner last night one of my friends let slip that she is one of the “chosen” people to own a Nielsen Rating system in her home. As someone who has been intrigued about Nielsen ratings, and more importantly, why some of my favorite shows get canceled, I grilled her about the process.

    Sounds pretty straightforward, but because I know everything, I started ranting about how Nielsen ratings are unreliable as they aren’t accountable for the many portable devices that we now watch programming on. But here’s something that shocked me – she also opted to have Nielsen attach a device to her computer so they can track all of her internet activity.

  • January 26, 2011

    R2D2 Goes Out to Dinner

    You may have noticed the abundance of QR Codes lately – it seems you can’t go shopping, open a catalogue, or even eat a box of cereal without the square, black checkered box begging you to scan it.

    While many big brands are starting to incorporate these everywhere, they can also be created by individuals for personal or professional use. I’ve seen them on resumes that link to an online profile of the candidate, and I’ve also seen them on my local Mom and Pop takeout menu providing a web address to order online, but I was pleasantly shocked to find that one of my restaurant neighbors in Boston’s North End has started incorporating QR Codes on plates.

  • December 8, 2010

    Richard Branson – Please be my dad.

    Richard Branson is not just a luxurious head of hair – he is also an entrepreneurial genius. I mean, he wasn’t knighted for nothing. Wildly successful with his many branches of the Virgin Group, Branson continues to make groundbreaking forays in to whichever field he chooses. I look to him for advice and inspiration, and although I’m not planning on launching my own airline anytime soon, this silver fox is a fountain of advice on how to keep customers happy and coming back for more.