April 6, 2011
Engaging the Common Couch Potato
By : Anthony Vaglica, Intern, Consumer Insights
The ways in which brands engage consumers digitally are constantly changing. Online, brands are conversing with consumers through social media. In print, consumers are interacting with brands via QR codes on their ads. But there is one behemoth in the media world that has been very slow to accommodate a society that enjoys instant interaction: television.
