February 11, 2013
Enhanced Campaigns — Latest Updates to Google AdWords Platform
By : Abby Tarbell, Search Coordinator, Search
How will Google's recent "upgrades" to AdWords affect cross-device targeting?
We have insights. We have ideas. We have things to say. Good thing wehaveablog.
Enjoy – and join – the discussion.
Enjoy – and join – the discussion.
Featured Posts
A Step to Being More Awesome
The Quantified Self: Is 2013 the New 1984?
PR is Your Most Valuable Link Building Tool
A #Winning Move: Facebook Adopts the Hashtag
Tag: Google
July 13, 2012
Contextual Design for Paid Search, Insights Lab Episode 18
By : Megan Walsh, Search Account Supervisor, Digital Media
This week in canadian pharmacy the Insights Lab, Megan Walsh, Account Supervisor, Paid Search, gives an overview of contextual design for paid search campaigns as well as tips and tricks on how to improve search listings through contextual design.
June 28, 2012
Graphic Designing with Google
By : Megan Walsh, Search Account Supervisor, Digital Media
Quality Score can be a frustrating concept for a Paid Search Marketer. We are used to immediacy and hard results, but Quality Score is always a little less tangible.
June 5, 2012
Local Search Just Got More Social with Google+ Local
By : Greg Faucher, Account Supervisor, Search
With the change, Google is providing a more interactive and informative way to search for local restaurants, businesses, and venues- all while taking steps to make their own social network, Google+, more relevant and powerful. This could be a smart move for Google to drive up the user base of Google+, which still trails Facebook by roughly 800 million users. By integrating local capabilities into Google+ and feeding that information into popular Google Applications (i.e. Maps, Local Search Results, etc.), Google can expose and introduce users to Google+ as they search for local information. In addition, a new user-friendly layout has been implemented, along with the ability for users to see what local establishments their friends visited, liked, and reviewed.
May 29, 2012
Content Marketing: How to Develop an Effective Content Marketing Strategy
By : Stephen Anderson, SVP, Search Services
As digital marketers the ball is always moving—innovation is the norm and only accelerating. The constant challenge for brands and marketers is to evaluate this evolving landscape and take advantage of new opportunities.
April 10, 2012
SEO Buzzwords Explained through Real Life Scenarios
By : Greg Faucher and Pavel Khaykin, SEO Specialists, Digital Media
SEO is most definitely not lacking in the buzzword department. Link juice, Panda update, social sharing, spider accessibility and canonical tags to list a few. What do these terms actually mean? In this post, Search Specialists Greg Faucher and Pavel Khaykin explain these terms through illustrative real life examples.
April 5, 2012
The Effects of Semantic Search, Insights Lab Episode 6
By : Matt Jacobs, Managing Director, VP, AMP NYC
Google recently announced its plans to give search a refresh via semantic search technology. What does this drastic announcement mean for search marketers?
February 27, 2012
Why Search Marketers Should Leverage Google’s Ad Enhancements
By : Megan Walsh and Iana Georgiev, ,
The AMP search team takes a proactive approach to evaluating Google's creative enhancements by testing them among our client campaigns. As a search marketer, understanding this changing ad landscape is crucial in maintaining relevancy and gaining cost efficiencies. In recent years, Google rolled out extension options to expand Pay-Per-Click (PPC) ad formats for a better user experience. By pioneering these features, Google has improved relevance for the user as well as performance for advertisers.
December 4, 2011
Search Engine Giant Baidu to Invest Millions to Launch the SEO industry in China
By : Pavel Khaykin, Manager, Search
China is getting ready to take on SEO in a major way and is ready to invest major dollars towards a fast growing industry according to the latest report released by Nasdaq. Baidu, the biggest search engine in China which holds a massive 84% market share is reportedly investing as much as $470 million dollars now through the end of 2015 into search engine optimization (SEO).
August 9, 2011
Simpler Ways of Connecting Online May Leave You Vulnerable to Hackers
By : Emily Holden, Intern, Integrated Public Relation
It’s hard to imagine the digital world pre-Facebook and Google, but as I remember it that time was filled with usernames and passwords. When I was in high school I remember having a piece of notebook paper that listed all of my secret codes; it told me what I needed to log into my Netscape email and my Disney account, among a list of other websites. Times have changed though. Now when visiting new websites, more often than not, you can simply sign in with your Google or Facebook username and password.Filter by service offering:
Pretzel Crisps® Asks Fans to #SnackTheVote
Friday, April 26, 2013
Ady Das Joins AMP Agency as SVP of Technology
Friday, April 12, 2013
AMP Agency Opens New York City Office
Thursday, April 11, 2013
Hashtags, Coming to a Facebook Newsfeed Near You
by Rachel Lawton
Back to School 101: Is Your Campaign Ready?
by Hayley Prendergast
A Step to Being More Awesome
by Chichi Okeke
Interact With Rich Media Right In Your Facebook Timeline
by Jon Bishop
AMP_Agency
During this particular hockey match, Boston's hockey squad was superior at playing hockey. #smacktalkboston
AMP_Agency
Holy Lens Flares, Batman! RT @NickWestergaard WHOA! #Vine killer? Source: Instagram Will Get Video On June 20 @MarketingProfs
AMP_Agency
Hashtags, you guys. http://t.co/MPRKZnBgK6 via @RacheLawton