AMP Agency Blog
We have insights. We have ideas. We have things to say. Good thing wehaveablog.
Enjoy – and join – the discussion.
Featured Posts

Tag: Google

November 26, 2013

Google Helpouts: Thoughts from AMP SEO & Social Experts

By : , ,

How do you make YouTube better? Personalization and authenticity in real time. It’s no surprise that Google seems to have mastered the art with the launch of their latest offering, Google Helpouts, personalized Q&A sessions from certified industry experts.
October 24, 2013

Future M 2013 Recap

By : , Manager, Corporate Communications

Read AMP Agency's thoughts on MITX's Future M 2013.
February 11, 2013

Enhanced Campaigns — Latest Updates to Google AdWords Platform

By : , Search Coordinator, Search

How will Google's recent "upgrades" to AdWords affect cross-device targeting?
July 13, 2012

Contextual Design for Paid Search, Insights Lab Episode 18

By : , Search Account Supervisor, Digital Media

This week in the Insights Lab, Megan Walsh, Account Supervisor, Paid Search, gives an overview of contextual design for paid search campaigns as well as tips and tricks on how to improve search listings through contextual design.
June 28, 2012

Graphic Designing with Google

By : , Search Account Supervisor, Digital Media

Quality Score can be a frustrating concept for a Paid Search Marketer. We are used to immediacy and hard results, but Quality Score is always a little less tangible.
June 5, 2012

Local Search Just Got More Social with Google+ Local

By : , Account Supervisor, Search

With the change, Google is providing a more interactive and informative way to search for local restaurants, businesses, and venues- all while taking steps to make their own social network, Google+, more relevant and powerful. This could be a smart move for Google to drive up the user base of Google+, which still trails Facebook by roughly 800 million users. By integrating local capabilities into Google+ and feeding that information into popular Google Applications (i.e. Maps, Local Search Results, etc.), Google can expose and introduce users to Google+ as they search for local information. In addition, a new user-friendly layout has been implemented, along with the ability for users to see what local establishments their friends visited, liked, and reviewed.
May 29, 2012

Content Marketing: How to Develop an Effective Content Marketing Strategy

By : , SVP, Search Services

As digital marketers the ball is always moving—innovation is the norm and only accelerating. The constant challenge for brands and marketers is to evaluate this evolving landscape and take advantage of new opportunities.
April 10, 2012

SEO Buzzwords Explained through Real Life Scenarios

By : , SEO Specialists, Digital Media

SEO is most definitely not lacking in the buzzword department. Link juice, Panda update, social sharing, spider accessibility and canonical tags to list a few. What do these terms actually mean? In this post, Search Specialists Greg Faucher and Pavel Khaykin explain these terms through illustrative real life examples.
April 5, 2012

The Effects of Semantic Search, Insights Lab Episode 6

By : , Managing Director, VP, AMP NYC

Google recently announced its plans to give search a refresh via semantic search technology. What does this drastic announcement mean for search marketers?
February 27, 2012

Why Search Marketers Should Leverage Google’s Ad Enhancements

By : , ,

The AMP search team takes a proactive approach to evaluating Google's creative enhancements by testing them among our client campaigns. As a search marketer, understanding this changing ad landscape is crucial in maintaining relevancy and gaining cost efficiencies. In recent years, Google rolled out extension options to expand Pay-Per-Click (PPC) ad formats for a better user experience. By pioneering these features, Google has improved relevance for the user as well as performance for advertisers.
Page 1 of 41234

Filter by service offering: