December 22, 2010
Taking Stock: Ode to the Client
By : Victoria Fyrberg, Group Account Director,Gift giving is also something that spans different relationships. Something happened during this holiday shopping season – I found myself excited to be picking out what I hoped were personal and thoughtful gifts for my clients. I truly wanted them to be pleased. And not in the – ‘I hope they think I am so funny and clever so they see my marketing value way’. I mean I wanted to give them something they LIKE – outside of how it reflects on me. What happened?!?!