Gift giving is also something that spans different relationships. Something happened during this holiday shopping season – I found myself excited to be picking out what I hoped were personal and thoughtful gifts for my clients. I truly wanted them to be pleased. And not in the – ‘I hope they think I am so funny and clever so they see my marketing value way’. I mean I wanted to give them something they LIKE – outside of how it reflects on me. What happened?!?!
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