Forever 21

  • March 18, 2011

    The Best $96.98 We’ve Ever Spent

    For the past week it feels like every day I’ve encountered new ways to contribute to the relief efforts for the Japanese earthquake and tsunami. Today, I made my tiny difference. I put forth $44.60 as I shopped at my favorite (that’s an understatement) fast fashion retailer – Forever21. The Forever21 brand is donating 100% of every dollar spent on today to the earthquake and tsunami relief efforts. We’re used to hearing that a percentage of proceeds will go to a cause, but when was the last time you heard that a brand would give up everything it earned?