Tag: Food trucks

May 26, 2011

I’m Popping-Up… I Want the World to Know

By : Jessica Margolis-Pineo, Account Executive, Integrated Public Relations

by Jess Margolis-Pineo, Public Relations Coordinator You’ve definitely heard of them. Your sister got her nails done in a mobile spa while watching episodes of “Nail Files,” your coworker brought his girlfriend to a Valentine’s Day weekend only chocolate-themed restaurant, and even your niece picked up some sassy new shoes from a curbside shop. They’ve been around for almost ten years, but it seems that the pop-up phenomenon is starting to literally pop-up almost everywhere. Everybody’s talking pop-ups, and there are many reasons brands choose to do one. Click thru to learn about some of the major draws to hopping on this trend...

April 7, 2011

Frantic for Food Carts

By : Jessica Margolis-Pineo, Account Executive, Integrated Public Relations

On a recent trip to Puerto Rico I found myself diving into a rotisserie chicken that I bought from a van on the side of the road. At one point I looked up, salty, tender meat in my bare hand, and thought, “Why, oh why, can’t Boston accommodate my impulsive need to buy and devour an entire chicken?” Well, it seems that my wishes were sent to some sort of higher power because this week Boston unveiled the winners of what they called the “Food Truck Challenge” and now three food trucks are stationed at City Hall Plaza until October 28th. Fun roadside food for all!