May 26, 2011
by Jess Margolis-Pineo, Public Relations Coordinator
You’ve definitely heard of them. Your sister got her nails done in a mobile spa while watching episodes of “Nail Files,” your coworker brought his girlfriend to a Valentine’s Day weekend only chocolate-themed restaurant, and even your niece picked up some sassy new shoes from a curbside shop. They’ve been around for almost ten years, but it seems that the pop-up phenomenon is starting to literally pop-up almost everywhere.
Everybody’s talking pop-ups, and there are many reasons brands choose to do one. Click thru to learn about some of the major draws to hopping on this trend…