Ellis Watts

  • Apple Patent Suggests User-Relevant Ad Serving

    Recently, Engadget uncovered a very interesting entry from the US Patent and Trademark Office from Apple that would allow “systems and methods [to seamlessly switch] media playback between a media broadcast…and media from a local media library.” For example, say you’re listening to streaming radio that cuts to a brief video ad and the algorithm… Read more »

  • And Now, An Argument: Pre-Releasing Super Bowl Ads

    One trend that has been picking up steam as of late is the strategy of releasing these marquee spots AHEAD of the big game and seeding them online prior. Is this a good strategy? As in most cases, there’s no simple right or wrong answer but an argument to be made for either side. Today, Matt and Ellis defend each point.

  • Five Groundbreaking Apps from CES 2012

    One of our favorite events from this year’s CES was the Mobile Apps Showdown. This event gave ten app developers four minutes to pitch their app concept to the audience and conduct a quick on-stage demo for the chance to win CES glory. Today, we take a quick look at five finalists that inspired our imaginations.

  • 2012 CES: Key Themes

    Following a week in Las Vegas to cover CES, here are four key themes that emerged from the avalanche of keynotes, panel discussions, presentations and exhibitor booths.

  • Early Impressions from CES

    It’s definitely been a great start to CES. We primarily hit the conference track panels yesterday with some brief time on the exhibitor floor in between. Click through to hear our initial thoughts on key themes and (a lack of) “game-changing” products.

  • What we’re looking forward to at 2012 CES

    This week a small cadre of AMP’s most tech-minded individuals (nerds) will be going to the 2012 International Consumer Electronics Show in Las Vegas. And fortunately for all of you, what happens there will not stay there, but instead be blogged, live-tweeted, filmed, twit-pic’d, and recapped for your viewing pleasure.

  • So You Want An App?

    On the business development front, we’ve noticed a handful of clients and prospects that have expressed interest in developing a downloadable application for their brands. Who can blame them? I personally get giddy every time I fire up the Urbanspoon app on my iPhone. “Where should I eat tonight?? The possibilities are ENDLESS!” And we’ve all killed an hour or 70 playing Angry Birds. But is this the right solution for your brand / product / service / Russian mob scam? Let’s examine a few questions that you should ask yourself to see if it makes sense.

  • What Marketers can Learn from Livin’ the Sheen

    Please, stop me if you’re heard this one: “I am on a drug, and it’s called Charlie Sheen!”

    This is one of many seemingly-mad rants of Carlos Estevez (d.b.a. “Charlie Sheen”), who within the past week has launched a one-man cross-media assault (radio, TV, social, print) on pop culture. He hit one million followers on Twitter within about a day. Since January, Google searches for “Charlie Sheen” have increased tenfold. It’s safe to say these aren’t just Two and a Half Men fans, either.

    While these Busey-ian quotes may seem completely devoid of any logic, reasoning or mental stability, there are some marketing-relevant applications to them, if you listen closely. After the past week, we’ve uncovered the following five key lessons for marketers…

  • What Marketers can Learn from Livin’ the Sheen

    Please, stop me if you’re heard this one: “I am on a drug, and it’s called Charlie Sheen!”

    This is one of many seemingly-mad rants of Carlos Estevez (d.b.a. “Charlie Sheen”), who within the past week has launched a one-man cross-media assault (radio, TV, social, print) on pop culture. He hit one million followers on Twitter within about a day. Since January, Google searches for “Charlie Sheen” have increased tenfold. It’s safe to say these aren’t just Two and a Half Men fans, either.

    While these Busey-ian quotes may seem completely devoid of any logic, reasoning or mental stability, there are some marketing-relevant applications to them, if you listen closely. After the past week, we’ve uncovered the following five key lessons for marketers…

  • When Reality is Boring: Augment It!

    By Matt Rainone, Manager, Strategic Marketing and Ellis Watts, Manager, Strategic Marketing

    It’s election time which means, among hours of black and white negative campaign ads, it’s time for CNN to go overboard with a new technology that adds little value to their reporting. In 2008, it was the Magic Wall that was amazingly spoofed on SNL. This year, their new toy was augmented reality.

  • Losing a Customer for Life After Death

    Here at AMP, we talk at length about ways to drive brand awareness and advocacy but what about the other end of the marketing spectrum? What about those instances where a company has screwed up so epically, that it has actually caused a consumer to swear off the brand forever (and no, it’s not a tobacco brand)?