March 4, 2011
What Marketers can Learn from Livin’ the Sheen
By : Ellis Watts, Manager, Strategic Marketing Group
Please, stop me if you’re heard this one: “I am on a drug, and it’s called Charlie Sheen!”
This is one of many seemingly-mad rants of Carlos Estevez (d.b.a. “Charlie Sheen”), who within the past week has launched a one-man cross-media assault (radio, TV, social, print) on pop culture. He hit one million followers on Twitter within about a day. Since January, Google searches for “Charlie Sheen” have increased tenfold. It’s safe to say these aren’t just Two and a Half Men fans, either.
While these Busey-ian quotes may seem completely devoid of any logic, reasoning or mental stability, there are some marketing-relevant applications to them, if you listen closely. After the past week, we’ve uncovered the following five key lessons for marketers...