October 6, 2011
In Defense of the Cookie
By : Matt Kreutz, Planner, Media ServicesThey are delicious, come in different flavors, can be crunchy or doughy, and go well with nearly any occasion. They also help with targeting, allow advertisers to display relevant ads, and provide insight into user browsing histories on the web. Fortunately, or unfortunately, this post talks about the latter of the two.