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Tag: Digital media

October 6, 2011

In Defense of the Cookie

By : , Planner, Media Services

They are delicious, come in different flavors, can be crunchy or doughy, and go well with nearly any occasion. They also help with targeting, allow advertisers to display relevant ads, and provide insight into user browsing histories on the web. Fortunately, or unfortunately, this post talks about the latter of the two.
November 9, 2010

Why Cross Media Planning Matters – A Focus Group of One

By : , Senior Vice President, Digital Services

I recently went on a short non business trip to London to see my sister and her new baby sans my teens. No kids... what to do with all the downtime? I decided that I was going to leave my laptop home and use my iPad, so I downloaded my free Pride and Prejudice, paid for Gladwell’s The Outlier and added the Glamour magazine app for the trip. I didn't go totally digital though - I couldn’t leave for a flight without my newly arrived business mags as well.

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