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Tag: Consumer Behavior

March 8, 2012

Measuring Brand Esteem through Social Media, Insights Lab Episode 2

By : , Director, Consumer Insights

Hear the AMP Insights Lab perspective on social media metrics and measuring what matters. AMP Agency presents Videos by the Insights Lab- a think tank dedicated to uncovering, understanding and leveraging the best way to connect brands with consumers via the latest technology.
February 29, 2012

The Psychology Behind Social Media, Insights Lab Episode 1

By : , Director, Consumer Insights

AMP Agency presents Videos by the Insights Lab- a think tank dedicated to uncovering, understanding and leveraging the best way to connect brands with consumers via the latest technology. Host Jason Rivera discusses this week's topic: The Psychology behind Social Media Connections.
October 22, 2010

Wasting Away Again in Margaritaville

By : , Group Account Director, Account Management

At a recent lunch, a client commented that one of the hardest adjustments his wife from South Africa has had to make to living in the United States is adapting to how consumer-driven we are as a society. Growing up in another country, she was unaccustomed to the sheer volume of brand messaging that is imparted into our lives on a daily basis. This got me thinking about how much brands affect us and our decisions every day, consciously or not.

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