June 12, 2011
How the MBTA Should be Using Facebook
By : Marisa Wohl, Account Executive, Integrated Public Relationsby Marisa Wohl, Account Executive, Integrated Public Relations First off, anyone who knows me knows that I tend to rant about my commute (in essence the MBTA) often. In theory, it’s not a bad commute. Six stops on the red line and a “quick” switch to the green line for another two stops. It doesn’t sound that bad, and should take about 40 minutes door-to-door on a good day. But on a bad day, which let’s face it is most days for the MBTA, it can be an absolute nightmare. My chosen method of expressing my feelings about a given commute is often Facebook. When I’m sitting on a stagnant train (at one of those rare stops where I get service), I whip out my trusty iPhone and post whatever experience I’m having in that moment. And boom, what happens next? Usually, a flurry of “likes” from friends and often a slew of comments from people commiserating about similar experiences.