Mobile

From mobile landing pages to app development – and everything in between – AMP crafts solutions that put you front and center in the mobile world of 24/7 access.
Blue Shield of California Mobile Search Campaign
The Opportunity
Test the effectiveness of mobile search to drive qualified leads for Blue Shield of California's Individual and Family Health Insurance Plans
Insight
Quote requests were increasing from mobile visitors to Blue Shield's website
Ideation
Re-allocate 2% of Blue Shield's existing search budget to test mobile search and capitalize on a first-to-market opportunity
Deployment
Blue Shield tested a click-to-landing page search model and piloted Google’s mobile click-to-call beta functionality
Results
Results showed that click-to-call mobile search was 53% more effective at driving leads than traditional online search and average call duration significantly increased for mobile-driven leads
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