Consumers no longer distinguish between online and offline, social and mobile. Your media plan shouldn’t either. AMP’s channel-agnostic approach to strategic media planning helps you feed your customers a well-balanced, whole brand diet.
Vibram FiveFingers Integrated Media Campaign
The Opportunity
Vibram, the world leader in high-performance rubber soles, wanted to raise awareness of their FiveFingers brand by driving increased traffic to the brand website
Target consumer (25-54 year-old running and fitness enthusiasts) looks to industry-leading print publications and websites as a go-to source of new product information from leading brands
Established relationships with industry-leading media partners who believe in Vibram’s products to negotiate premium ad placements and prevent competitors from buying entry into a category leadership position
Created an integrated paid media strategy that included a mix of top indexing magazines for optimal reach, frequency and relevance while integrating online, mobile and OOH to extend reach beyond print
Campaign efficiently drove traffic to the FiveFingers site by delivering over 11.8MM impressions along with 48K+ clicks resulting in a CTR more than five times the industry average
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