A campaign can look good, sound good and feel good. But how do you know if it really works? AMP Analytics. That’s how.
Vibram Integrated Measurement Strategy
The Opportunity
Appropriately evaluate performance across Vibram’s online marketing mix by constructing an integrated measurement framework
A high-level perspective across common channel metrics and a comprehensive data tracking strategy would uncover actionable insights
Rooted in Vibram’s business goals, AMP built custom indices using key performance indicators as variables
AMP consolidated delivery and performance data from paid media, organic search, print and content marketing initiatives
Cross-channel indices and attribution analysis proved the true return on advertising investments and how the needle was moved by each campaign in market
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Analytics Services CASE STUDIES: