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September 24, 2011

NFL PLAYERS Selects AMP Agency as Creative Agency of Record

Press Release, September 6, 2011
NFL PLAYERS Selects AMP Agency as Creative Agency of Record

(Boston, MA) – September, 6 2011 – NFL PLAYERS Inc., the exclusive licensing and marketing subsidiary of the NFL Players Association, has announced the hiring of AMP Agency, an integrated communications company. AMP Agency will be responsible for strategic and creative duties that include brand consultation for the NFL PLAYERS brand, and creative development and support for signature events and properties.

“NFL PLAYERS is excited to have AMP Agency as part of our creative team as we move forward with the strategic planning and execution of our exclusive events and properties,” said Christina Francis, NFL PLAYERS Vice President of Marketing and Events.  “Our annual calendar has expanded to meet the expectations of our partners and players, and we are excited to enlist AMP Agency’s experience and expertise to assist in our growth.”

“We are proud to add the dynamic brand of NFL PLAYERS to our client roster,” said Gary Colen, CEO of AMP Agency. “As fans across the country are excited for the upcoming football season, we are just as excited to begin work supporting NFL PLAYERS in all of their upcoming initiatives.”

AMP Agency currently provides strategy and creative development for a number of Fortune 500 clients. With its “Insights-Inspired, Results-Driven” approach, AMP leverages key information to create compelling brand communications and experiences across a broad number of communication channels including social media, public relations, events, digital media and mobile.

NFL PLAYERS joins a lineup of sports marketing initiatives and partnerships currently handled by the agency which includes FootJoy, the Cleveland Indians and U.S. Cellular’s Major League Baseball in-stadium activations for the St. Louis Cardinals, Chicago White Sox and Milwaukee Brewers. Previously, AMP has worked with the NBC Olympics, the NFL on FOX, the NHL and USA Swimming.

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