February 28, 2012
Jumpstart Selects AMP Agency for Web Redesign
AMP Agency will Provide Creative Design and Development to Support New Website
BOSTON, MA (February 28, 2012)— Jumpstart, a national early education organization that helps preschool children from low-income neighborhoods develop the language and literacy skills they need to be successful in kindergarten, has selected AMP Agency, an integrated communications agency, as its partner for a comprehensive website redesign. Since 1993, Jumpstart has trained college students and community volunteers to deliver its program to thousands of young children nationwide.
“AMP Agency has a strong track record of employing deep insight and analytics to drive marketing and communications strategy,” said Joy Errico Seusing, VP of External Relations at Jumpstart. “We are very excited to work with AMP Agency on designing a dynamic website that reflects Jumpstart’s mission and impact.”
AMP’s Interactive team will be responsible for providing design and development services including: user experience mapping, design of new information architecture, creative skin, search engine optimization and backend development of the new jstart.org website. The new site will be developed as a main communication vehicle for Jumpstart to publicize its impact while highlighting the crisis in early education to external stakeholders including: educators, volunteers, donors and policy makers.
“We’re truly honored to be able to support Jumpstart in their mission to work toward the day every child in America enters school prepared to succeed,” stated Gary Colen, CEO of AMP Agency. “Jumpstart has an extremely compelling story to tell – a story that needs to be heard – and we’re thrilled to have been selected to help tell that story.”
Jumpstart is a national early education organization working toward the day every child in Americaenters school prepared to succeed. Jumpstart delivers a research-based and cost-effective program by training college students and community volunteers to work with preschool-age children in low-income neighborhoods. Through a proven curriculum, these children develop the language and literacy skills they need to be ready for school, setting them on a path for lifelong success. Jumpstart is a proud member of the AmeriCorps national service network. To learn more, visit www.jstart.org.
Joy Errico Seusing
VP, External Relations
About AMP Agency
AMP Agency is an integrated communications agency that employs an “Insights Inspired, Results Driven” approach to conceive, develop and implement innovative marketing solutions across a range of channels. All recommendations AMP makes are inspired by consumer insights and a deep understanding of all media channels and powered by an agency-wide spirit of integration and creativity. Our client roster is comprised of industry leaders including Maybelline New York, Samsonite, Intel, Princess Cruises, NFL PLAYERS and Ansell Healthcare. For more information, visit us on the web at www.ampagency.com.
Director, Strategic Marketing