Hear ye’, hear ye’. Get your press and AMP media coverage here.
December 2, 2010

AMP Insights: Teens Represent Key Holiday Shopper Segment

The Bakersfield Californian, December 2, 2010
Market Intelligence: Teens represent key holiday shopper segment

If you are looking to boost holiday sales this season, don’t ignore teen shoppers. According to a recent AMP Insights Holiday Shopping Behavior survey conducted with teens between the ages of 13 to 19, these young consumers have deep pockets and start shopping early in the season.

Thirty-nine percent of teens began shopping on Black Friday and another 29 percent started a month ago. Almost half (49 percent) plan to spend more than $150 on others this holiday season; 20 percent plan to spend more than $300. And while shopping for others, 65 percent say they sometimes pick up a “gift” for themselves.

Click here for the full article.

Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to the RSS feed and get articles like this delivered automatically to your feed reader.

We don't like to brag. But we don't hate it either. So here goes: We've won some impressive awards.

Check them out.