December 2, 2010
AMP Insights: Teens Represent Key Holiday Shopper Segment
If you are looking to boost holiday sales this season, don’t ignore teen shoppers. According to a recent AMP Insights Holiday Shopping Behavior survey conducted with teens between the ages of 13 to 19, these young consumers have deep pockets and start shopping early in the season.
Thirty-nine percent of teens began shopping on Black Friday and another 29 percent started a month ago. Almost half (49 percent) plan to spend more than $150 on others this holiday season; 20 percent plan to spend more than $300. And while shopping for others, 65 percent say they sometimes pick up a “gift” for themselves.