February 7, 2011
AMP Agency’s Consumer Shopping Survey “Inside the Buy” Reveals Modern Consumers Lack True Brand Loyalty
(Boston, MA) – February 7, 2011 – AMP Agency, a full service digital and experiential marketing agency, today released findings from “Inside the Buy”, a national survey of consumers between the ages 25-49 conducted to explore the digital behaviors behind modern consumers’ path to purchase for both online and offline purchases. The study delved into digital behaviors in five leading consumer categories: baby products, consumer electronics, food and beverage, health and beauty, and fashion.
The study unearthed valuable findings showing that today’s digital minded consumers display savvy and discerning behaviors when it comes to their final purchase decisions, with an apparent shift in the path to purchase. The new consumer experience has widened the scope of purchase possibilities and has powered the influence of the people, which appears to have shifted consumers’ mindset and redefined contemporary brand loyalty.
“AMP Agency’s research study, “Inside the Buy”, reveals that consumers are placing new value on the consideration stage within the purchase journey and are actively, and overwhelmingly, seeking out information through digital channels in order to make the best buying decision, whether online or offline” stated Allison Marsh, VP of Consumer Insights at AMP Agency.