January 5, 2011
AMP Agency Completes Sale of Assets of its New Jersey and Los Angeles Based Experiential Offices
Brite Media Group to rename division “BRITE PROMOTIONS”
(Boston, MA and San Francisco, CA) January 5, 2011 – AMP Agency, a full service experiential and digital marketing company owned by Alloy Media and Marketing and Brite Media Group LLC, a leading non-traditional OOH media company, announced today the completion of the sale of AMP’s New Jersey and Los Angeles experiential marketing offices to Brite Media Group. The New Jersey and Los Angeles offices of AMP Agency were solely focused on experiential marketing services and will operate under the name Brite Promotions LLC.
As part of Brite Media Group, “BRITE PROMOTIONS” will continue to assist clients with strategic and creative development, production and execution of promotional solutions as well as operate key sponsorship platforms including proprietary spring break and mall based programs.
“AMP Agency’s breadth of integrated digital media services has significantly expanded over the last three years, with accompanying revenue growing by approximately 35% annually”, stated Gary Colen, CEO of AMP Agency. “AMP Agency’s sale of the assets of our New Jersey and Los Angeles experiential marketing unit simply highlights AMP’s strategy to focus on our thriving integrated marketing and digital business.”
AMP’s executive team will continue to concentrate on providing innovative and creative solutions leveraging multiple emerging media platforms and strategic services, including paid and earned media.
“BRITE PROMOTIONS” will be directed by Pete D’Andrea who formerly headed up this division within AMP. Pete brings more than 18 years of experience in promotional marketing and is joined by his entire team of seasoned veterans including creative, account management, field operations and business development staff. Combined, the team brings extensive experience, with thousands of event executions, knowledge and understanding of key consumer behaviors and a history of bringing these pieces together into award winning ideas that connect brands with people.
“BRITE PROMOTIONS” will also work with Brite Media Group’s media sales team to develop strategic promotions within its core place based assets such as cafes, gas stations, convenience stores, college campuses, bars/ restaurants, military bases, LA beaches and check cashing stores.
“The addition of Pete D’Andrea and his entire team brings to Brite Media a well respected marketing and promotions group which will tremendously expand our ability to offer clients creative solutions to marry with their media plans,” commented Charlie DiToro, President of Brite Media Group. “We expect to significantly expand our promotional offerings with the addition of this seasoned team.”
Mr. D’Andrea added, “This deal allows the New Jersey and Los Angeles executive team an optimal environment to expand its operations and achieve its business goals.”
Petsky Prunier, LLC served as AMP Agency’s exclusive financial advisor.