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AMP Agency Acquires Search Marketing Agency

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Press Release, July 23, 2009
AMP Agency Acquires Massachusetts-based Search Marketing Agency Rock Coast Media
Search Marketing Firm Expands Digital Marketing Offerings Under AMP Agency Services

AMP Agency, a full-service experiential marketing agency, today announced its acquisition of the operating assets of Rock Coast Media, Inc., an interactive marketing agency focusing on search engine marketing, search engine optimization and social media strategy. Effective immediately, Rock Coast Media’s staff joins AMP Agency’s Boston-based office.

AMP Agency’s 2008 acquisition of award-winning Fulgent Media Group broadened AMP Agency’s breadth of award-winning creative, interactive, integrated PR and experiential marketing services to include digital focused media strategy and planning across emerging media platforms. Now, the addition of Rock Coast Media significantly enhances AMP Agency’s comprehensive media offerings with the addition of full search engine and social media marketing capabilities, disciplines that continue to show considerable industry growth and influence as part of effective media strategies.

“The web 2.0 environment is pushing marketers to rethink their digital strategy and they should have the ability to partner with an agency which can provide comprehensive strategic and deployment services under one budget, and optimize against it,” commented Gary Colen, CEO, AMP Agency. “With the addition of Rock Coast Media’s search offerings, AMP Agency rounds out its integrated social and display advertising solutions, allowing brands to leverage full-scope marketing services alongside innovative technologies to maximize their online investment and extend the impact of campaigns.”

The acquisition of Rock Coast Media brings to AMP Agency a full team of seasoned and digitally focused marketing executives, as well as adding a client portfolio which includes strategic guidance and search engine optimization services for such notable companies as Coldwell Banker Real Estate, Princess Cruises, Cunard Line. Rock Coast Media co-founders Stephen Anderson, President, and Joshua Pike, Vice-President, will join AMP Agency and remain in their current roles, directing Search Engine Optimization (“SEO”) technology and marketing strategy for a wide range of clients. AMP Agency clients include such notable companies and organizations as Maybelline New York, U.S. Cellular and MASSPORT.

Karen Macumber, SVP of Media Services, AMP Agency offered, “We are excited to have Rock Coast Media, a firm we have worked with and long admired for its innovative thinking and results-driven approach, join AMP Agency. AMP Agency is now uniquely positioned to benefit our clients, with the ability to create and execute a unified and synergistic digital media and PR strategy utilizing the most effective media and peer-driven platforms. Our clients will see measurable returns from our expanded and cohesive offerings.”

Stephen Anderson, President of Rock Coast Media, stated, “As the digital space continues to evolve with new ways to reach and engage consumers, search in tandem with social media is proving increasingly important to the overall effectiveness of a marketing campaign. Rock Coast Media’s integration into AMP Agency marks an exciting move for our agency as we aim to enhance the process by which clients can achieve maximum performance and value from their media effort.”

About AMP Agency
AMP Agency is a full-service marketing agency that combines strategic planning, compelling creative, innovative execution, and measurable results to help our clients’ success and marketing dollars exceed the traditional. Whether it’s inside the home, out on the road or across the digital space, AMP connects clients with their target audience by designing brand experiences that are built where consumers live, work, shop and play.