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AMP Agency Acquires Massachusetts-based Digital Marketing Agency Pixel Bridge

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Press Release, January 28, 2010
AMP Agency Acquires Massachusetts-based Digital Marketing Agency Pixel Bridge
Award-Winning Strategy and Design Firm Expands Agency’s Digital Marketing Services

AMP Agency, a full-service experiential and digital marketing agency, today announced its acquisition of Pixel Bridge, a digital agency focused on strategy, creative services and web development. Effective immediately, Pixel Bridge joins AMP Agency’s Boston-based office.

AMP Agency has significantly expanded its breadth of digital services during the past year, with focus on providing innovative and creative solutions leveraging multiple emerging media platforms and strategic services, including paid media, social media and integrated PR. AMP Agency’s acquisition of Rock Coast Media in July 2009 grew AMP Agency’s search engine marketing, search engine optimization and social media capabilities, rounding out a full suite of digital focused media planning and execution services. Now, the addition of Pixel Bridge business further enhances AMP Agency’s comprehensive expertise in creative development and implementation of innovative digital strategies and custom web applications.

“With a media environment innovating at record pace and consumer habits adapting at equal speed, clients should expect the same of its agency partners,” commented Gary Colen, CEO, AMP Agency. “The incorporation of Pixel Bridge’s varied offerings to the AMP Agency portfolio of services underscores AMP Agency’s commitment to the continued innovation of its digital media and marketing capabilities. AMP Agency’s multiplatform offerings allow our clients to simultaneously leverage fully unified and tactical expertise within the expansive digital space and further optimize the impact of their online marketing investments.”

“We welcome the Pixel Bridge team with great enthusiasm,” added Mr. Colen, “and look forward to adding their unique contributions to the opportunities ahead of us.”

The acquisition of Pixel Bridge brings to AMP Agency a seasoned team of focused digital marketing executives. Founded in 1999, Pixel Bridge has guided strategic web services for a distinguished list of clients, including the Boston Globe, Mac-Gray Corporation, Thomson Reuters, Comcast, Constant Contact, Harvard, and Krups-Rowenta.

Pixel Bridge’s co-founders Scott Stephens, President, and Brian Picolo, CTO, have joined AMP Agency and will continue to lead digital development and design services, working with a wide range of AMP Agency clients, including prominent companies and organizations such as Maybelline New York, U.S. Cellular, Genzyme, and LifeStyles Condoms, a consumer products division of Ansell Healthcare Products, LLC.

“We are thrilled to join AMP Agency, a firm that shares our vision and passion for creating memorable online experiences that positively impact our clients’ goals,” stated Mr. Stephens. “AMP Agency has built an exemplary group of services that seamlessly combine the critical interactive practices necessary for brands to compete and succeed in this digital age. We are honored to be recognized for our work and look forward both to the synergies this move presents and to the clear benefits our clients will gain.”