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July 2, 2012

New Media in the 2012 Presidential Election, Insights Lab Episode 17

Matt Rainone, Senior Manager in the Integrated Marketing Group at AMP Agency, shares an overview of the new media and technologies the candidates are using in the 2012 presidential election. Rainone discusses three strategies Romney and Obama are leveraging:

    • Big Data
    • Shareable Content
    • Mobile

Which tactic do you think will be most influential and effective in disseminating their message and getting the votes? Tell us in the comments section below.

Matt Rainone

Matt Rainone - Senior Manager, Integrated Marketing Group

Marketing guy. Boston sports fan. Pop culture nerd. Closet Justin Bieber fan. Apparently I was sunburned when that photo was taken.

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