By : Michelle Goodwin, Account Supervisor, Social Media & Public Relations
If you missed The Psychology of Social presentation at WordCamp Boston this past weekend, or if you are interested in learning more about why consumers use social media and how that usage can impact your content strategy, here are a few key takeaways from my presentation.
By : Matt Jacobs, Managing Director, VP, AMP NYC
Based on the nature of today’s 0-60 news cycle, I’m assuming that most people reading this post have already seen the headline – Bus Monitor Bullied by Middle Schoolers – and the correlating YouTube video which features 10+ minutes of truly ugly, vile behavior as a group of young teenagers verbally taunt and bully 68 year-old bus monitor Karen Klein. But what may or may not occur is a broader look at what role the internet played in this story. The internet you ask? Yes. Although the incident occurred on the most non-digital place in the world, a school bus, I believe it was heavily influenced by internet culture and the post-event hysteria has been driven primarily via the web
By : Lindsey Davis, Brand Planning Coordinator, Brand Strategy
“If you are not online, you are completely out of the loop – you don’t have a life, you don’t really exist,” is how one thirteen-year-old describes the importance of being online. For teens, it seems as if online is the new real world. Teens spend an average of 31 hours per week online and much of that time devoted to social networking. To get a better understanding of their social media usage, AMP conducted an online survey of 114 teens, ages 12 to 18. We found that social media consumes most aspects of teenagers' lives with no signs of stopping. In fact, 62% of teens report using Facebook more often this year than they had last year. This may be due to the fact that many consider social media to be more real than their real lives. For brands to have the greatest impact with teens on social media, they must cater to teens' online behavior.
By : Michelle Goodwin, Account Supervisor, Social Media & Public Relations
There's been lots of buzz recently around social, interest and brand graphs. In this week's Insights Lab episode, Michelle Goodwin, Account Executive on our PR & Social team, explains the difference between the graphs and what these graphs mean for brand marketers.
By : Greg Faucher, Account Supervisor, Search
With the change, Google is providing a more interactive and informative way to search for local restaurants, businesses, and venues- all while taking steps to make their own social network, Google+, more relevant and powerful. This could be a smart move for Google to drive up the user base of Google+, which still trails Facebook by roughly 800 million users. By integrating local capabilities into Google+ and feeding that information into popular Google Applications (i.e. Maps, Local Search Results, etc.), Google can expose and introduce users to Google+ as they search for local information. In addition, a new user-friendly layout has been implemented, along with the ability for users to see what local establishments their friends visited, liked, and reviewed.
