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Filtered by Service: Social Media Marketing Services

April 6, 2013

A #Winning Move: Facebook Adopts the Hashtag

By : , Intern, Connections Planning

When Facebook announced they were jumping on the hashtag bandwagon, we weren’t surprised. With this move, Facebook joins the ranks of other social media behemoths in a mission to better understand the desires and engagement habits of its community members.
April 3, 2013

Facebook's Lookalike Audience Targeting in a Nutshell

By : , Account Director, Digital Media

Just a couple of weeks ago Facebook announced that it is now offering Lookalike Audience targeting. As you most likely know, lookalike models can be used to build larger audiences from smaller audience segments to create scale for advertisers at a premium price. Agencies and brands have been testing and successfully using lookalike modeling across networks for quite some time, but this is a new offering available on Facebook.
April 1, 2013

Social Media Challenge: Abandoning the #LikeMePlease Express

By : , Social Media Strategist,

At its core, social is about telling a narrative, which means it’s not about an across the board solution for every brand.
March 29, 2013

How to Implement the YouTube “One Page” Redesign

By : , Managing Director, VP, AMP NYC

Released in beta in February, YouTube has formally rolled out its new One Channel redesign for all users.
March 21, 2013

Why Twitter Is Like a 7 Year Old Human

By : , Senior Manager, Integrated Marketing Group

This week Twitter turns 7 years old. So let’s use PBS’s child development tracker to see how the social giant compares to an actual 7 year old human.
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