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Filtered by Service: Social Media Marketing Services

June 14, 2013

Hashtags, Coming to a Facebook Newsfeed Near You

By : , Planner, Social

We discuss our thoughts on Facebook's move to make hashtags searchable.
June 6, 2013

Back to School 101: Is Your Campaign Ready?

By : , Associate Manager, Integrated Marketing

Is your brand ready for Back to School 2013? Here are some questions to ask as you continue your campaign planning.
April 12, 2013

Calling All Social Media Nerds: Welcome Home

By : , Intern, Connections Planning

Mark Zuckerberg’s recent announcement of Facebook Home—the free app for Android that transforms the mobile experience into an all-encompassing News Feed—has teenagers squealing, social enthusiasts buzzing, and marketing nerds dreaming of the exciting possibilities.
April 6, 2013

A #Winning Move: Facebook Adopts the Hashtag

By : , Intern, Connections Planning

When Facebook announced they were jumping on the hashtag bandwagon, we weren’t surprised. With this move, Facebook joins the ranks of other social media behemoths in a mission to better understand the desires and engagement habits of its community members.
April 3, 2013

Facebook's Lookalike Audience Targeting in a Nutshell

By : , Account Director, Digital Media

Just a couple of weeks ago Facebook announced that it is now offering Lookalike Audience targeting. As you most likely know, lookalike models can be used to build larger audiences from smaller audience segments to create scale for advertisers at a premium price. Agencies and brands have been testing and successfully using lookalike modeling across networks for quite some time, but this is a new offering available on Facebook.
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