June 14, 2013
Hashtags, Coming to a Facebook Newsfeed Near You
By : Rachel Lawton, Planner, SocialWe discuss our thoughts on Facebook's move to make hashtags searchable.
By : Carly Machlis, Intern, Connections PlanningMark Zuckerberg’s recent announcement of Facebook Home—the free app for Android that transforms the mobile experience into an all-encompassing News Feed—has teenagers squealing, social enthusiasts buzzing, and marketing nerds dreaming of the exciting possibilities.
By : Carly Machlis, Intern, Connections PlanningWhen Facebook announced they were jumping on the hashtag bandwagon, we weren’t surprised. With this move, Facebook joins the ranks of other social media behemoths in a mission to better understand the desires and engagement habits of its community members.
By : Brittany Schermerhorn, Account Director, Digital MediaJust a couple of weeks ago Facebook announced that it is now offering Lookalike Audience targeting. As you most likely know, lookalike models can be used to build larger audiences from smaller audience segments to create scale for advertisers at a premium price. Agencies and brands have been testing and successfully using lookalike modeling across networks for quite some time, but this is a new offering available on Facebook.