By : Greg Faucher and Pavel Khaykin, SEO Specialists, Digital Media
SEO is most definitely not lacking in the buzzword department. Link juice, Panda update, social sharing, spider accessibility and canonical tags to list a few. What do these terms actually mean? In this post, Search Specialists Greg Faucher and Pavel Khaykin explain these terms through illustrative real life examples.
By : Matt Jacobs, Director, Strategic Marketing Group
Google recently announced its plans to give search a refresh via semantic search technology. What does this drastic announcement mean for search marketers?
By : Josh Pike, Senior Vice President, Digital Services
AMP's Director of Integrated Marketing, Matt Jacobs, and Josh Pike, SVP of Digital, discuss the benefits of technology platforms like Marin for effective search campaign management and the necessity of the human-element in search management.
By : Megan Walsh and Iana Georgiev, ,
The AMP search team takes a proactive approach to evaluating Google's creative enhancements by testing them among our client campaigns. As a search marketer, understanding this changing ad landscape is crucial in maintaining relevancy and gaining cost efficiencies. In recent years, Google rolled out extension options to expand Pay-Per-Click (PPC) ad formats for a better user experience. By pioneering these features, Google has improved relevance for the user as well as performance for advertisers.
By : Jason Keaveny and Amy Seeburger, , Digital Services
Use of technology platforms like Marin, Kenshoo, and SearchCenter have become a ubiquitous aspect of search campaign management in the past 12-16 months. The benefits of these platforms are clear with tools streamlining bulk campaign changes, reporting, and bid management; all of which translates to more efficient workflow and back-end results for performance marketers. That said, these platforms are not stand-alone solutions; the human-element of search management continues to play a critical role in effective management of campaigns. Search specialist expertise ensures that the deeper, business context of decision-making is overlaid on the data-centric view of the technology platform.
