March 13, 2012
Why Facebook Timeline is Good for Brands & the Top 5 Things You Need to Know
By : Jamie Pappas, Vice President, Social Media & Public Relations
As you’ve likely heard by now, Facebook will be switching all brand pages over to the new Facebook Timeline layout as of March 30th, though you can preview the functionality now. While the jury is still out among some social media professionals as to whether or not this shift is beneficial to brands, I’m not having any trouble seeing the value this shift brings to the table for brands seeking real relationships with their consumers. This shift in functionality is one that finally, and for the first real time in the social media space, enables brands to tell their story, share their history, share the milestones that matter, and engage with consumers in an authentic conversation and relationship.
February 3, 2012
And Now, An Argument: Pre-Releasing Super Bowl Ads
By : Ellis Watts and Matt Rainone, Managers, Strategic Marketing Group
One trend that has been picking up steam as of late is the strategy of releasing these marquee spots AHEAD of the big game and seeding them online prior. Is this a good strategy? As in most cases, there’s no simple right or wrong answer but an argument to be made for either side. Today, Matt and Ellis defend each point.
October 14, 2011
AMP Named to 2011 Promo 100; Ranks #6 in Interactive Specialty
By : AMPAgency, ,
Promo Magazine June, 2011
AMP Named to 2011 Promo 100; Ranks #6 in Interactive Specialty
The 14th Annual PROMO 100, the industry's most eagerly anticipated ranking recognizing the top promotion and integrated marketing agencies, ranked AMP Agency the #26 agency based on U.S.
June 21, 2011
The New Food Plate and the Rise of Infographics
By : Melia Dayeh, Senior Account Executive, Integrated Public Relations
The United States Department of Agriculture (USDA) recently announced its replacement to the widely-despised Food Pyramid with a new icon: MyPlate. MyPlate is a vastly improved aesthetic guide for eating. It’s colorful, clear and emphasizes portion control.
Infographics such as MyPlate help in that they use a single, easy-to-understand image to communicate complex data. They transform data jargon into comprehensible information. They also add creativity and color, turning what would be an otherwise boring subject matter into a standout, impactful icon.
June 12, 2011
How the MBTA Should be Using Facebook
By : Marisa Wohl, Account Executive, Integrated Public Relations
by Marisa Wohl, Account Executive, Integrated Public Relations
First off, anyone who knows me knows that I tend to rant about my commute (in essence the MBTA) often. In theory, it’s not a bad commute. Six stops on the red line and a “quick” switch to the green line for another two stops. It doesn’t sound that bad, and should take about 40 minutes door-to-door on a good day. But on a bad day, which let’s face it is most days for the MBTA, it can be an absolute nightmare.
My chosen method of expressing my feelings about a given commute is often Facebook. When I’m sitting on a stagnant train (at one of those rare stops where I get service), I whip out my trusty iPhone and post whatever experience I’m having in that moment. And boom, what happens next? Usually, a flurry of “likes” from friends and often a slew of comments from people commiserating about similar experiences.
