April 10, 2013
PR is Your Most Valuable Link Building Tool
By : Greg Faucher, Account Supervisor, SearchA large component of effective SEO is to acquire links from authoritative sources that are relevant to your brand.
By : Rachel Lawton, Planner, SocialWe’ve all seen it, a news feed or Twitter stream full of promotional verbiage like: Check out these great deals Click here for this season’s best offer Our biggest holiday sale By now, most consumers are numb to this type of marketing speak, which makes cutting through the holiday noise ...
By : Rachel Lawton, Planner, SocialOnline retail is at an all time high, with e-commerce sales increasing 17% since last year. It is clear we are experiencing a shift in consumer behavior at an accelerated rate. Retailers must be prepared to connect with their customers on all fronts - online, on social media, and in store - or lose them to the competition.
By : Michelle Goodwin, Account Supervisor, Social Media & Public RelationsIn this week's Insights Lab, Michelle Goodwin, Account Supervisor on the PR & Social Media team, discusses the changing definition of social commerce. She shares the key drivers behind the evolving social commerce landscape, trends and what to keep a look out for in the future.
By : Michelle Goodwin, Account Supervisor, Social Media & Public RelationsThere's been lots of buzz recently around social, interest and brand graphs. In this week's Insights Lab episode, Michelle Goodwin, Account Executive on our PR & Social team, explains the difference between the graphs and what these graphs mean for brand marketers.