April 4, 2012
BlackBerry and the Death of the Business Device
By : Matt Rainone, Manager, Strategic Marketing Group
Last week, Blackberry reported a dreadful fourth quarter, showing a net loss of $125million. This prompted RIM, among other moves, to release a statement promising to focus more fully on the business consumer. If this was 2005, it would be an absolute no brainer. Enterprise solutions are what made Blackberry a household name before they unsuccessfully tried their hand at the consumer market, so why wouldn't refocusing on enterprise save them now?
March 23, 2012
The App Graveyard: Why Apps Fail
By : Katelyn Stokes, Coordinator, Integrated Marketing
There’s an app for that. Launched in 2009 to market the 3G iPhone, the ubiquitous catchphrase still resonates. The Apple app store offers over 500,000 apps and Apple’s App Store reached 25 billion downloads the first week of March. Additionally, the Android Market offers over 400,000 apps and the IM BlackBerry App World has 60,000 apps available with over 2 billion downloads. With close to 1 million different apps available in the market, how do brands create a successful app?
March 5, 2012
I’m Uber Excited about Uber
By : Matt Jacobs, Director, Strategic Marketing Group
It's the quintessential night out in downtown Boston. You and all your friends meet up at [fill in the blank] bar for drinks and good times. Shortly before 2am the lights come on, coats are gathered and everyone - at every bar in the area - heads outside to hail a cab... simultaneously. What usually follows is 10-90 minutes of arm-extended frustration as I curse the anonymous backseat riders who drive by in unlit taxis. Well, not anymore. This weekend I finally tried out the relatively-new "on-demand private driver" service, Uber.
January 23, 2012
Five Groundbreaking Apps from CES 2012
By : Ellis Watts and Matt Rainone, Managers, Strategic Marketing Group
One of our favorite events from this year’s CES was the Mobile Apps Showdown. This event gave ten app developers four minutes to pitch their app concept to the audience and conduct a quick on-stage demo for the chance to win CES glory. Today, we take a quick look at five finalists that inspired our imaginations.
January 18, 2012
The New Media Experience
By : Matt Rainone, Manager, Strategic Marketing Group
What’s your favorite experience on your tablet? Is it reading, playing apps, or watching movies? What if I said that some day in the not too distant future, you’ll have a hard time differentiating those experiences because you’ll be doing all three at the same time? And this isn’t a post about some new tablet that allows for multitasking. I’m talking about tablets redefining our media experience and storytelling as a whole.
