April 3, 2013
Facebook's Lookalike Audience Targeting in a Nutshell
By : Brittany Schermerhorn, Account Director, Digital MediaJust a couple of weeks ago Facebook announced that it is now offering Lookalike Audience targeting. As you most likely know, lookalike models can be used to build larger audiences from smaller audience segments to create scale for advertisers at a premium price. Agencies and brands have been testing and successfully using lookalike modeling across networks for quite some time, but this is a new offering available on Facebook.