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March 26, 2014

Chopard: Celebrating the Holidays Luxuriously

By : , ,

AMP helped Chopard, a Swiss-based luxury watch, jewelry and accessories company, increase brand awareness and drive sales on e-commerce during the holidays.
March 21, 2014

Icelandair: Transforming Transit

By : , ,

What makes Icelandair so great?  It offers “nonstop flights to the northern lights.” Our challenge? Increase awareness and consideration of Icelandair by sharing this message via a media campaign that strategically leveraged specific market nuances to better connect with the audience.
December 9, 2013

The Monumental Moments in Marketing & Advertising 2013

By : , ,

As a full-service agency, AMP knows a lot about a lot of things. So, we asked AMPers to share their thoughts on the most monumental moments in their respective capabilities in 2013. Read their insightful thoughts below.
April 3, 2013

Facebook's Lookalike Audience Targeting in a Nutshell

By : , Account Director, Digital Media

Just a couple of weeks ago Facebook announced that it is now offering Lookalike Audience targeting. As you most likely know, lookalike models can be used to build larger audiences from smaller audience segments to create scale for advertisers at a premium price. Agencies and brands have been testing and successfully using lookalike modeling across networks for quite some time, but this is a new offering available on Facebook.
March 13, 2013

Generations and Demographics: We’re all the Same. We’re all Different.

By : , Managing Director, VP, AMP NYC

Global access to the web, a sharp increase in ownership/use of connected devices, greater access to robust behavioral data, the rise of sophisticated digital targeting capabilities and the rise of socially-connected, empowered consumers have simultaneously produced the most assimilated generation in history and the opportunity/need for the most individualized advertising targeting ever.
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