Filtered by Service: Media Services

April 3, 2013

Facebook's Lookalike Audience Targeting in a Nutshell

By : Brittany Schermerhorn, Account Director, Digital Media

Just a couple of weeks ago Facebook announced that it is now offering Lookalike Audience targeting. As you most likely know, lookalike models can be used to build larger audiences from smaller audience segments to create scale for advertisers at a premium price. Agencies and brands have been testing and successfully using lookalike modeling across networks for quite some time, but this is a new offering available on Facebook.

March 13, 2013

Generations and Demographics: We're all the Same. We're all Different.

By : Matt Jacobs, Managing Director, VP, AMP NYC

Global access to the web, a sharp increase in ownership/use of connected devices, greater access to robust behavioral data, the rise of sophisticated digital targeting capabilities and the rise of socially-connected, empowered consumers have simultaneously produced the most assimilated generation in history and the opportunity/need for the most individualized advertising targeting ever.

August 23, 2012

Apple Patent Suggests User-Relevant Ad Serving

By : Ellis Watts, Manager, Strategic Marketing Group

Recently, Engadget uncovered a very interesting entry from the US Patent and Trademark Office from Apple that would allow “systems and methods [to seamlessly switch] media playback between a media broadcast…and media from a local media library.

July 20, 2012

Driving Retail Sales through Display Media

By : Linda Lydon, Group Account Director, Media

Planning and managing a campaign with retail sales goals is the Holy Grail for a media planner. It provides a measurable objective that comes with the high of knowing actual sales are the result of your media campaign.

June 25, 2012

Planning Your Multi-Screen Campaign

By : AMP Media Team, , Media Services

Our target audiences are multi-tasking across devices. Even among those with just a television and computer (two screens), 52% of users report that it’s somewhat or very likely that they’re using another device while watching television. With each screen added to the mix, that percentage rises, 60% of smartphone users (3 screens) and 65% of tablet owners (4 screens) say that multi-device use is the norm while watching TV (source: eConsultancy, May 2012) Planners must understand the impact that multi-screen usage is having on their clients’ brands as the stats derived by recent studies highlight the importance of creating a multi-screens strategy.