By : Jon Bishop, Web Developer, Interactive
One of the more tedious aspects of blogging can be properly hyperlinking your content and finding relevant images to spruce it up. I know I've spent upwards of an hour in the past looking for Creative Commons images relevant to my topic. Here are two services that I've found to be very helpful in finding images and properly linking to the right sources.
By : Elaine Tocci, VP, Media Services
As our media planning teams strategically work with our clients to most effectively stretch budget dollars to reach the right target at the right time, flighting a campaign is a crucial part of the success path to achieving specific business goals. The old school approach of “going dark” during the summer mapped well to how most people consumed and interacted with traditional media channels – vacations and quiet customers meant less TV and less print ad presence in market during July and August. Well hello, it’s 2012 and today's consumers are connected 24/7!
By : Ellis Watts and Matt Rainone, Managers, Strategic Marketing Group
One trend that has been picking up steam as of late is the strategy of releasing these marquee spots AHEAD of the big game and seeding them online prior. Is this a good strategy? As in most cases, there’s no simple right or wrong answer but an argument to be made for either side. Today, Matt and Ellis defend each point.
By : Matt Kreutz, Planner, Media Services
Currently, it is the most trusted media platform available. 58% of its users find the ads particularly enjoyable when related to content, and 57% of people who receive it digitally read the new issue the day they receive it. This doesn’t sound like a media outlet that’s dying, so why is everyone dressed in black? Anyone who tells you that the magazine industry is going down the tubes needs to put down their iPad (27% of people engage in other non-related activities while online), pause the audio on their Pandora station (26% of people engage in other non-related activities while listening to the radio), turn their TV off (three quarters of American consumers are multi-tasking while watching television) and read a book! Or better, read a magazine.
By : Emily Holden, Intern, Integrated Public Relation
It’s hard to imagine the digital world pre-Facebook and Google, but as I remember it that time was filled with usernames and passwords. When I was in high school I remember having a piece of notebook paper that listed all of my secret codes; it told me what I needed to log into my Netscape email and my Disney account, among a list of other websites. Times have changed though. Now when visiting new websites, more often than not, you can simply sign in with your Google or Facebook username and password.
