April 25, 2013
Why Your Brand Needs Stipple
By : Matt Rainone, Senior Manager, Integrated Marketing GroupIt's time for brands to take back their images. Stipple has a solution.
By : Matt Jacobs, Managing Director, VP, AMP NYCWe're 48 hours into CES and one thing is abundantly clear - we're living in a connected world. From the "connected home" to the "connected car" and all the way to the "connected fork," connected devices have more than just arrived, they've been sophisticatedly... well... connected. Here are a few quick highlights from the convention floor and some potential implications for brands/marketers.
By : Matt Rainone, Senior Manager, Integrated Marketing GroupThis past month, we’ve talked quite a bit about causes. Earlier this month, we discussed how Movember has added a twist to the traditional pledge-based charity, and also how social is becoming increasingly important to causes.
By : AMP Media Team, , Media ServicesOur target audiences are multi-tasking across devices. Even among those with just a television and computer (two screens), 52% of users report that it’s somewhat or very likely that they’re using another device while watching television. With each screen added to the mix, that percentage rises, 60% of smartphone users (3 screens) and 65% of tablet owners (4 screens) say that multi-device use is the norm while watching TV (source: eConsultancy, May 2012) Planners must understand the impact that multi-screen usage is having on their clients’ brands as the stats derived by recent studies highlight the importance of creating a multi-screens strategy.