By : Matt Jacobs, Director, Strategic Marketing Group
Music festivals aren't a new venue for brands to market to consumers, but State Farm's partnership with Coachella has taken it to a new level with the live streaming via YouTube (#coachellalive) and the Instagram, Facebook and Twitter integration.
By : Derek Shore, Account Manager, Account Management
If you’re like me and have attended a music festival or two (hundred), then you’ve probably learned a few tips and tricks along the way – like bringing rain boots to navigate the ensuing mud-slide after a slight drizzle or MacGuyvering a face-mask from a bandana to brave the sandstorm from a passing golf cart. As marketers gear up for this festival season’s metaphorical mosh-pit of bands and brands, here are a few strategies to keep in mind.
By : Matt Rainone, Manager, Strategic Marketing Group
Hear the AMP Insights Lab perspective on why digital tools enhance experiential marketing efforts. Matt Rainone, Manager in our Integrated Marketing Group, discusses 4 helpful tools to integrate digital into your next experiential marketing campaign: 1) MoZeus (http://www.mozeus.
By : AMPAgency, ,
Event Design April, 2011 Dennis Burton Shares Event Design Insights in the Rhoddy Roundtable Dennis Burton, Director of Event Design at AMP Agency, was featured in Event Design magazine's annual roundtable of creative heads across 32 B-to-C agencies.
By : Jessica Margolis-Pineo, Account Executive, Integrated Public Relations
On a recent trip to Puerto Rico I found myself diving into a rotisserie chicken that I bought from a van on the side of the road. At one point I looked up, salty, tender meat in my bare hand, and thought, “Why, oh why, can’t Boston accommodate my impulsive need to buy and devour an entire chicken?” Well, it seems that my wishes were sent to some sort of higher power because this week Boston unveiled the winners of what they called the “Food Truck Challenge” and now three food trucks are stationed at City Hall Plaza until October 28th. Fun roadside food for all!
