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Filtered by Service: Experiential Marketing Services

September 20, 2013

Connected Consumers: How Brands Can Leverage Shopping Behavior this Holiday Season

By : , Account Executive, Account Management

Hard to believe, but the 2013 holiday shopping season is almost underway. In 2012, holiday shoppers spent nearly $579 billion (Baynote/etailing group 2013 Holiday Survey). If the predicted 11% increase proves to be correct, retail spending will reach more than $640 billion in 2013. What are retailers doing to get ready? Here are a few trends brand marketers should consider when preparing for the 2013 holiday season.
July 25, 2013

The 411 on Measuring Events: Tips to Effective Event Measurement (Part III)

By : , Associate Brand Planner, Brand Strategy

The goal of qualitative measurement, while not as statistically significant as quantitative tactics, is to assess event performance by obtaining unaided, firsthand consumer reactions, impressions and perceptions relative to the event experience. This information gives marketers an in-depth and unfiltered evaluation of how the audience received an event. A few methodologies to capture this data include:
July 24, 2013

The 411 on Measuring Events: Tips to Effective Event Measurement (Part II)

By : , Statistician, Measurement & Analytics

Any true quantitative approach requires a large collection of relevant data points which can then be leveraged strategically and potentially statistically in order to create actionable insights. In the case of event marketing, a strategic approach is required. Data must be collected from numerous sources across many events throughout the year and beyond in order for it to be actionable. These data points should come from a combination of sources.
July 22, 2013

The 411 on Measuring Events: Tips to Effective Event Measurement

By : , Associate Brand Planner, Brand Strategy

We can all agree that with the planning, logistics and costs that go into executing a brand event, it’s essential that you have a measurement strategy in place to help gauge the success and effectiveness of your event marketing efforts.
July 8, 2013

Spread the Word: Creating Shareable Experiences

By : , Production Manager, Event Operations

First, to be clear, your event does need an iPad (or an android tablet or many smartphones) to be successful. Your activation needs to keep people connected to the digital world at-large to extend reach beyond the physical footprint. Social and mobile devices enable people to talk, share, and tell their friends how cool they are for participating in your awesome brand activation. Whether people are tweeting, checking-in, vine-ing or instagramming on their own or being strongly persuaded by cheerful Brand Ambassadors, people sharing info about your activation is good.
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