September 20, 2013
Connected Consumers: How Brands Can Leverage Shopping Behavior this Holiday Season
By : Cara Francis, Account Executive, Account ManagementHard to believe, but the 2013 holiday shopping season is almost underway. In 2012, holiday shoppers spent nearly $579 billion (Baynote/etailing group 2013 Holiday Survey). If the predicted 11% increase proves to be correct, retail spending will reach more than $640 billion in 2013. What are retailers doing to get ready? Here are a few trends brand marketers should consider when preparing for the 2013 holiday season.