June 6, 2013
Back to School 101: Is Your Campaign Ready?
By : Hayley Prendergast, Associate Manager, Integrated Marketing
Is your brand ready for Back to School 2013? Here are some questions to ask as you continue your campaign planning.
We have insights. We have ideas. We have things to say. Good thing wehaveablog.
Enjoy – and join – the discussion.
Enjoy – and join – the discussion.
Featured Posts
A Step to Being More Awesome
The Quantified Self: Is 2013 the New 1984?
PR is Your Most Valuable Link Building Tool
A #Winning Move: Facebook Adopts the Hashtag
Filtered by Service: Creative Advertising Services
June 23, 2012
What is Responsive and Adaptive Web Design?
By : Jon Bishop, Web Developer, Technology
No website is complete these days without at least considering mobile.
February 3, 2012
And Now, An Argument: Pre-Releasing Super Bowl Ads
By : Ellis Watts and Matt Rainone, Managers, Strategic Marketing Group
One trend that has been picking up steam as of late is the strategy of releasing these marquee spots AHEAD of the big game and seeding them online prior. Is this a good strategy? As in most cases, there’s no simple right or wrong answer but an argument to be made for either side. Today, Matt and Ellis defend each point.
January 18, 2012
The New Media Experience
By : Matt Rainone, Senior Manager, Integrated Marketing Group
What’s your favorite experience on your tablet? Is it reading, playing apps, or watching movies? What if I said that some day in the not too distant future, you’ll have a hard time differentiating those experiences because you’ll be doing all three at the same time? And this isn’t a post about some new tablet that allows for multitasking. I’m talking about tablets redefining our media experience and storytelling as a whole.
August 11, 2011
Don’t Judge an Industry by Its Cover
By : Matt Kreutz, Planner, Media Services
Currently, it is the most trusted media platform available. 58% of its users find the ads particularly enjoyable when related to content, and 57% of people who receive it digitally read the new issue the day they receive it. This doesn’t sound like a media outlet that’s dying, so why is everyone dressed in black? Anyone who tells you that the magazine industry is going down the tubes needs to put down their iPad (27% of people engage in other non-related activities while online), pause the audio on their Pandora station (26% of people engage in other non-related activities while listening to the radio), turn their TV off (three quarters of American consumers are multi-tasking while watching television) and read a book! Or better, read a magazine.Filter by service offering:
Bad Martha Beer Selects AMP Agency to Launch New Craft Beer Brand
Tuesday, June 18, 2013
Pretzel Crisps® Asks Fans to #SnackTheVote
Friday, April 26, 2013
Ady Das Joins AMP Agency as SVP of Technology
Friday, April 12, 2013
Hashtags, Coming to a Facebook Newsfeed Near You
by Rachel Lawton
Back to School 101: Is Your Campaign Ready?
by Hayley Prendergast
A Step to Being More Awesome
by Chichi Okeke
Interact With Rich Media Right In Your Facebook Timeline
by Jon Bishop
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RT @SocialMedia411: King in the North!! Game Of Thrones Dominated Social Media This Season [Infographic]: http://t.co/63oVTgawWb
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Banners & cups > Self-congratulatory advertising awards #smacktalkboston RT @cheronis Hey, Boston. How many Cannes Lions do you have?
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Was he mispronouncing Lucic? RT @RickLania Walking back to @AMP_Agency and I recognize the voice behind me. Turn around and it's Doc Emrick.