By : Ellis Watts and Matt Rainone, Managers, Strategic Marketing Group
One trend that has been picking up steam as of late is the strategy of releasing these marquee spots AHEAD of the big game and seeding them online prior. Is this a good strategy? As in most cases, there’s no simple right or wrong answer but an argument to be made for either side. Today, Matt and Ellis defend each point.
By : Matt Rainone, Manager, Strategic Marketing Group
What’s your favorite experience on your tablet? Is it reading, playing apps, or watching movies? What if I said that some day in the not too distant future, you’ll have a hard time differentiating those experiences because you’ll be doing all three at the same time? And this isn’t a post about some new tablet that allows for multitasking. I’m talking about tablets redefining our media experience and storytelling as a whole.
By : Matt Kreutz, Planner, Media Services
Currently, it is the most trusted media platform available. 58% of its users find the ads particularly enjoyable when related to content, and 57% of people who receive it digitally read the new issue the day they receive it. This doesn’t sound like a media outlet that’s dying, so why is everyone dressed in black? Anyone who tells you that the magazine industry is going down the tubes needs to put down their iPad (27% of people engage in other non-related activities while online), pause the audio on their Pandora station (26% of people engage in other non-related activities while listening to the radio), turn their TV off (three quarters of American consumers are multi-tasking while watching television) and read a book! Or better, read a magazine.
By : Adriann Fonstein, Director, Brand Strategy
All I needed was to see this Pampers ad and my heart melted. As a mommy of a two-year-old little princess, I’m completely consumed by the to do’s, to don’ts and general insanity of temper tantrums, glass slippers, “beautiful dresses,” and chicken-nugget eating-defiance. But the images in this ad are peaceful, tender, and bring me right back to that moment when I held her for the first time.
By : Matt Jacobs, Director, Strategic Marketing Group
The debate is still buzzing in our office over whether or not Blake Griffin deserved to win this year’s NBA Slam Dunk contest. But one thing that can’t be debated, Kia appears to be the big winner of the night. CNBC’s Darren Rovell reported earlier today that consideration for Kia spiked significantly with Edmunds.com reporting a 20% increase in consideration for Kia on the day after the Slam Dunk contest compared to an average Sunday. Consumers were twice as likely (104%) to consider buying the Optima Sedan – the specific vehicle that Griffin dunked over.
