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Filtered by Service: Creative Advertising Services

June 6, 2013

Back to School 101: Is Your Campaign Ready?

By : , Associate Manager, Integrated Marketing

Is your brand ready for Back to School 2013? Here are some questions to ask as you continue your campaign planning.
June 23, 2012

What is Responsive and Adaptive Web Design?

By : , Web Developer, Technology

No website is complete these days without at least considering mobile.
February 3, 2012

And Now, An Argument: Pre-Releasing Super Bowl Ads

By : , Managers, Strategic Marketing Group

One trend that has been picking up steam as of late is the strategy of releasing these marquee spots AHEAD of the big game and seeding them online prior. Is this a good strategy? As in most cases, there’s no simple right or wrong answer but an argument to be made for either side. Today, Matt and Ellis defend each point.
January 18, 2012

The New Media Experience

By : , Senior Manager, Integrated Marketing Group

What’s your favorite experience on your tablet? Is it reading, playing apps, or watching movies? What if I said that some day in the not too distant future, you’ll have a hard time differentiating those experiences because you’ll be doing all three at the same time? And this isn’t a post about some new tablet that allows for multitasking. I’m talking about tablets redefining our media experience and storytelling as a whole.
August 11, 2011

Don’t Judge an Industry by Its Cover

By : , Planner, Media Services

Currently, it is the most trusted media platform available. 58% of its users find the ads particularly enjoyable when related to content, and 57% of people who receive it digitally read the new issue the day they receive it. This doesn’t sound like a media outlet that’s dying, so why is everyone dressed in black? Anyone who tells you that the magazine industry is going down the tubes needs to put down their iPad (27% of people engage in other non-related activities while online), pause the audio on their Pandora station (26% of people engage in other non-related activities while listening to the radio), turn their TV off (three quarters of American consumers are multi-tasking while watching television) and read a book! Or better, read a magazine.
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