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Filtered by Service: Brand Strategy

March 21, 2014

Kernel Season’s: Shaking Up the Popcorn Aisle

By : , ,

Kernel Season’s, a popular, popcorn-seasoning brand in the United States, challenged AMP to build product awareness, encourage trial and increase engagement in order to drive consumers to retail.
January 17, 2014

2014 EDGE Conference: Technology will Shape Human Experiences

By : , Associate Manager, Integrated Marketing

Read a few lessons from Google Creative Director, Ben Jones' presentation at the Ad Club's Edge Conference.
December 4, 2013

AMP Agency Creates the Bad Martha Beer Brand

By : , ,

Imagine a craft beer that evokes the feeling of Martha’s Vineyard—the perfect summer spot to release your inhibitions and enjoy the local island culture.
September 27, 2013

What’s Your Brand Essence?

By : , Manager, Corporate Communications

During the first week of Boston University and AMP Agency's Insights Lab Incubator, we asked students the thought provoking question, "What's your brand essence?"
September 26, 2013

2013 Holiday Shopping Season Predictions

By : , Account Executive, Account Management

Attention, brand marketers. One of the highest grossing shopping seasons is predicted to kick off sooner than you think. Curious as to how you can prepare? Read this post for predicted trends for the 2013 holiday shopping season.
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