By : Greta Wiessner, Intern, Brand Strategy
As the baby-boomers retire and transition from parenting to grand-parenting, Generation X is poised to take over as the next generation of 21st century, tech-happy parents. This new generation of moms was the first generation on the Internet, bought the first iPods, and now have smartphones as constant companions.
By : Matt Jacobs, Managing Director, VP, AMP NYC
Global access to the web, a sharp increase in ownership/use of connected devices, greater access to robust behavioral data, the rise of sophisticated digital targeting capabilities and the rise of socially-connected, empowered consumers have simultaneously produced the most assimilated generation in history and the opportunity/need for the most individualized advertising targeting ever.
By : Katelyn Stokes, Associate Manager, Integrated Marketing
Let’s face it. At AMP, we LOVE the Internet. And, we want to share our geeky, awesome, internet/techy finds with you on a weekly basis. In this week’s edition of the Insights Lab Weekly Round Up, we’ll share our take on romance-inspired tech.
By : Sonja Jacob, Senior Content Planner, Creative
It’s safe to say that at the prom that was Superbowl 2013, Oreo was queen. Maybe even king. To put it simply, every brand wanted to be Oreo after that. #popular. But should that be something to aspire to? Don’t people eventually get tired of prom queens?
By : Matt Jacobs, Managing Director, VP, AMP NYC
We're 48 hours into CES and one thing is abundantly clear - we're living in a connected world. From the "connected home" to the "connected car" and all the way to the "connected fork," connected devices have more than just arrived, they've been sophisticatedly... well... connected. Here are a few quick highlights from the convention floor and some potential implications for brands/marketers.
