May 24, 2011
New York Times Paywall
By : Michelle Goodwin, Account Supervisor, Social Media & Public Relations
by Michelle Goodwin, Account Executive, Integrated Public Relations
Recently, The New York Times made waves as it became the first newspaper to enforce a paywall, limiting access to content on the paper’s website. While it seems the famous newspaper has, at least temporarily, stopped the hemorrhaging of free content via its digital format, the enforcement of the paywall left some scratching their head, or looking for the best hack. Users who access NYTimes.com content via links produced through social sharing or integration (Facebook/Twitter shares or “like” button clicks) are given free, unlimited access to content as long as the origin of the click through to NYTimes.com is from Facebook or Twitter.
So why is the New York Times so eager to give social media all the love? Click through for some ideas...