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Filtered by Service: Analytics Services

October 25, 2011

Forget Google, Bing & Yahoo – It's Hammertime!

By : , Account Supervisor, Search

In a move as confusing as his 1994 foray into gangsta’ rap, Hammer (formerly MC Hammer) is launching his own search engine called WireDoo. After all, nothing is more “gangsta” than droppin’ fresh new algorithms across the current search engine landscape.
June 21, 2011

The New Food Plate and the Rise of Infographics

By : , Senior Account Executive, Integrated Public Relations

The United States Department of Agriculture (USDA) recently announced its replacement to the widely-despised Food Pyramid with a new icon: MyPlate. MyPlate is a vastly improved aesthetic guide for eating. It’s colorful, clear and emphasizes portion control. Infographics such as MyPlate help in that they use a single, easy-to-understand image to communicate complex data. They transform data jargon into comprehensible information. They also add creativity and color, turning what would be an otherwise boring subject matter into a standout, impactful icon.
June 19, 2011

The Startup Every Employee Should Love and Fear

By : , Senior Manager, Integrated Marketing Group

It’s like the Sporcle of the business world, and that’s scary as hell. Smarterer – no, the extra “ER” does not stand for Emergency Room, though that’s where some resumes may end up if this catches on – is a new startup that’s trying to put everyone’s job skills on an even playing field. Smarterer – currently in beta – offers business professionals a chance to prove their proficiency at some of the most popular business and web applications used today.
May 24, 2011

New York Times Paywall

By : , Account Supervisor, Social Media & Public Relations

by Michelle Goodwin, Account Executive, Integrated Public Relations Recently, The New York Times made waves as it became the first newspaper to enforce a paywall, limiting access to content on the paper’s website. While it seems the famous newspaper has, at least temporarily, stopped the hemorrhaging of free content via its digital format, the enforcement of the paywall left some scratching their head, or looking for the best hack. Users who access content via links produced through social sharing or integration (Facebook/Twitter shares or “like” button clicks) are given free, unlimited access to content as long as the origin of the click through to is from Facebook or Twitter. So why is the New York Times so eager to give social media all the love? Click through for some ideas...
May 20, 2011

Applying Apple’s Success Factors To Our Brands

By : , Senior Account Executive, Integrated Public Relations

by Melia Dayeh, Senior Account Executive, Integrated Public Relations Apple overtook Google in this year’s “Top 100 Most Valuable Brands” BrandZ study, which brand consultancy Millward Brown recently released. The technology giant nabbed the top ranking after receiving an 84 percent increase in brand value this year while Google dropped by two percent. While it’s no wonder Apple received the number one ranking this year due to the wild success of its iPad and iPhone, it makes me wonder, ‘What are the overarching communications and business factors that lead to Apple’s success?’ And better yet, ‘How can we apply them to our brands?’
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