By : Josh Pike, Senior Vice President, Digital Services
AMP's Director of Integrated Marketing, Matt Jacobs, and Josh Pike, SVP of Digital, discuss the benefits of technology platforms like Marin for effective search campaign management and the necessity of the human-element in search management.
By : Jon Bishop, Web Developer, Interactive
I've spent some quality time with social sharing buttons mostly because of my experience developing a social sharing plugin for WordPress. Most of that time was spent researching best practices and analyzing implementations on some of the more popular blogs I could find. Without getting too much into which social sharing buttons you should be using on your site, I wanted to share some additional insights into how you can make those buttons display faster and how to measure their effectiveness.
By : Greg Faucher, SEO Specialist, Search
In a move as confusing as his 1994 foray into gangsta’ rap, Hammer (formerly MC Hammer) is launching his own search engine called WireDoo. After all, nothing is more “gangsta” than droppin’ fresh new algorithms across the current search engine landscape.
By : Melia Dayeh, Senior Account Executive, Integrated Public Relations
The United States Department of Agriculture (USDA) recently announced its replacement to the widely-despised Food Pyramid with a new icon: MyPlate. MyPlate is a vastly improved aesthetic guide for eating. It’s colorful, clear and emphasizes portion control. Infographics such as MyPlate help in that they use a single, easy-to-understand image to communicate complex data. They transform data jargon into comprehensible information. They also add creativity and color, turning what would be an otherwise boring subject matter into a standout, impactful icon.
By : Matt Rainone, Manager, Strategic Marketing Group
It’s like the Sporcle of the business world, and that’s scary as hell. Smarterer – no, the extra “ER” does not stand for Emergency Room, though that’s where some resumes may end up if this catches on – is a new startup that’s trying to put everyone’s job skills on an even playing field. Smarterer – currently in beta – offers business professionals a chance to prove their proficiency at some of the most popular business and web applications used today.
