December 30, 2013
5 Predictions for Digital in 2014
By : AMP Agency, ,Read AMP Agency's predictions for the digital media landscape in 2014.
By : AMP Agency, ,As a full-service agency, AMP knows a lot about a lot of things. So, we asked AMPers to share their thoughts on the most monumental moments in their respective capabilities in 2013. Read their insightful thoughts below.
By : Chichi Okeke, Statistician, Measurement & AnalyticsLearn about attribution models and how they can be applied to strategic planning.
By : Ryan Montani, Associate Brand Planner, Brand StrategyThe goal of qualitative measurement, while not as statistically significant as quantitative tactics, is to assess event performance by obtaining unaided, firsthand consumer reactions, impressions and perceptions relative to the event experience. This information gives marketers an in-depth and unfiltered evaluation of how the audience received an event. A few methodologies to capture this data include:
By : Chichi Okeke, Statistician, Measurement & AnalyticsAny true quantitative approach requires a large collection of relevant data points which can then be leveraged strategically and potentially statistically in order to create actionable insights. In the case of event marketing, a strategic approach is required. Data must be collected from numerous sources across many events throughout the year and beyond in order for it to be actionable. These data points should come from a combination of sources.