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April 27, 2012

Updates to Exact and Phrase match within Google

By : , SEM Specialist, Digital Media

Google recently announced that in May Exact and Phrase match settings will now include misspellings and plural modifications. For example, the term “red apple” set on Exact match will now match to queries such as “red aple” and “red apples”. The same will apply to current Phrase match settings in that additional keywords may be at the beginning or end of the query and still match to target terms.

Read on for AMP's POV on the implications for advertisers and initial recommendations to prepare for these upcoming match type changes.
April 27, 2012

College Students' Back-To-School Shopping Behavior, Insights Lab Episode 9

By : , Director, Consumer Insights

AMP's Director of Brand Strategy, Jason Rivera, shares some insight on college students' purchase intent and shopping behavior. He discusses how brands can buy cialis discount leverage these insights to reach this demographic during the Back-to-School shopping season.
April 20, 2012

Coachella: Youtube's Livestream, Tupac Hologram and More, Insights Lab Episode 8

By : , Managing Director, VP, AMP NYC

Music festivals aren't a new venue for brands to market to consumers, but State Farm's partnership with Coachella has taken it to a new level with the live streaming via YouTube (#coachellalive) and the Instagram, Facebook and Twitter integration.
April 18, 2012

SSENSE Interactive Music Video: A Sensible Decision

By : , Manager, Corporate Communications

As Lil’ Wayne so eloquently states, “Got money and you know it. Take it out your pocket and show it. Then throw it...” FKi, Iggy Azalea and Diplo are taking Lil’ Wayne’s lyrics to heart with their new interactive shoppable music video, which leverages clickable video technology to create a unique user experience.
April 12, 2012

What Facebook's Acquisition of Instagram Means for Marketers, Insights Lab Episode 7

By : , Managing Director, VP, AMP NYC

The interwebs are abuzz with Facebook's recent purchase of photo sharing app Instagram for $1 BILLION. AMP's Director cialis of Integrated Marketing, Matt Jacobs, discusses this massive acquisition and what it means for marketers.
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