MOST RECENT POSTS

August 21, 2011

The Psychology of Social – AMP Agency’s FutureM Event – Sept 14th at 8:30am

By : AMP Agency, ,

Join AMP Agency for a look into the evolution of social media – where it is today, emerging technologies and channels, and what’s to come in the years of innovation ahead. The event will combine an exclusive first-look at findings from AMP’s latest research study, the “Psychology of Social”, and an in-depth panel discussion with leading social experts discussing the various triggers that lead to successful consumer adoption of new social channels and their vision for the evolution of social media. Register for FutureM and the Psychology of Social at bit.ly/futurempass with the 20% off discount code “AMP Agency”. When: Wednesday, September 14, 8:30am - 10:30am Where: Cambridge Innovation Center - 1 Broadway, Cambridge, MA. The Havana Room.

August 11, 2011

Don’t Judge an Industry by Its Cover

By : Matt Kreutz, Planner, Media Services

Currently, it is the most trusted media platform available. 58% of its users find the ads particularly enjoyable when related to content, and 57% of people who receive it digitally read the new issue the day they receive it. This doesn’t sound like a media outlet that’s dying, so why is everyone dressed in black? Anyone who tells you that the magazine industry is going down the tubes needs to put down their iPad (27% of people engage in other non-related activities while online), pause the audio on their Pandora station (26% of people engage in other non-related activities while listening to the radio), turn their TV off (three quarters of American consumers are multi-tasking while watching television) and read a book! Or better, read a magazine.

August 9, 2011

Simpler Ways of Connecting Online May Leave You Vulnerable to Hackers

By : Emily Holden, Intern, Integrated Public Relation

It’s hard to imagine the digital world pre-Facebook and Google, but as I remember it that time was filled with usernames and passwords. When I was in high school I remember having a piece of notebook paper that listed all of my secret codes; it told me what I needed to log into my Netscape email and my Disney account, among a list of other websites. Times have changed though. Now when visiting new websites, more often than not, you can simply sign in with your Google or Facebook username and password.

August 5, 2011

I’m Expecting… Another Discussion.

By : Jessica Margolis-Pineo, Account Executive, Integrated Public Relations

Facebook quietly launched a new tool this week that is sparking controversy around the globe. Now in addition to posting favorite bands and vacation photos, Facebook users are also able to announce to their followers if they are expecting a baby. While this seems like a natural progression to the “I’m Engaged” announcement, the “I’m Expecting” function is fueling a lot of discussions. One of the most interesting conversations that arose with the new Facebook option is the concept of giving children an overwhelming online presence before birth. The “Expected: Child” section on the future parent’s website allows for a photo, presumably for a sonogram picture, and also a name, meaning the unborn child is primed to have their own mini-Facebook page while still in the womb.

August 4, 2011

Buying Your Way to the Top with Social Media

By : Pavel Khaykin, Manager, Search

Back in 2001-2002, all you needed was a website utilizing basic SEO elements and a few links and Google would love you and you could outrank your competition. Fast forward to today, the game has completely changed. Now, Google will likely ignore you until you’re able to prove your website deserves to rank in their search results based on their criteria. With over 100 factors taken into account into the Google search engine algorithm to determine how a website is ranked, this has lead to new level of abuse and capitalization from certain individuals and companies to try to game the system.