April 27, 2012
Updates to Exact and Phrase match within Google
By : Jason Keaveny, SEM Specialist, Digital MediaGoogle recently announced that in May Exact and Phrase match settings will now include misspellings and plural modifications. For example, the term “red apple” set on Exact match will now match to queries such as “red aple” and “red apples”. The same will apply to current Phrase match settings in that additional keywords may be at the beginning or end of the query and still match to target terms. Read on for AMP's POV on the implications for advertisers and initial recommendations to prepare for these upcoming match type changes.