By : Matt Jacobs, Director, Strategic Marketing Group
Last weekend I joined hundreds of internet nerds at MIT for ROFLCon III, a two-day convention celebrating internet culture and all things meme. Now a few days out from the numerous panels, lectures and social-outings, I’m left pondering the key theme of the "mainstreaming of the internet" and associated takeaways from the event.
By : Matt Rainone, Manager, Strategic Marketing Group
What is ROFLCon? It's a convention held to celebrate and discuss internet memes and the celebrity that is often created alongside them. Hear Matt Jacobs, AMP's Director of Integrated Marketing, and Matt Rainone, Manager of Integrated Marketing, discuss key takeaways from this year's ROFLCon.
By : Lindsey Davis, Brand Planning Coordinator, Brand Strategy
Despite the wild popularity of music festivals, the online community is undeveloped, which poses ample opportunity for brands. In addition to a strong online presence, the festival scene is also lacking in another area – vending. Festival goers consider the weekend to be a vacation and spend accordingly. After all, “wasting money puts you in a real party mood,” as Andy Warhol so insightfully proclaimed. Most people go with plenty of cash in their pockets and are looking to empty them on new, unique items. I have left several festivals disappointed in the lack of shopping that I had accomplished, due to lack of vendors, lack of variety, and shops running out of merchandise.
By : AMPAgency, ,
AMP recently held a pancake breakfast to support the Life is good foundation and raise funds to support the Playmakers. The Playmaker approach to playfulness provides children with opportunities to feel creatively engaged, safe, loved and joyful. This type of transformative play helps children build relationships with the key people in their lives and enables them to build resilience in the face of life's greatest challenges.
By : Adriann Fonstein, Director, Brand Strategy
Every year at Back to School time, parents head out in droves with armfuls of children attached to themselves in search of the latest and greatest fashion and gadgets. Some spend a lot and some spend a little, but in 2011 parents said they spent about $606, down from $612 in 2010. So, what does that mean? It means Mrs. Smith bought one less three-ring binder than she did the year before. It’s a change that researchers and retailers are extremely mindful of because when you think about all those un-bought binders, you realize just how much they can add up to. But it’s not just important to think about how much money parents spent during this time, it is also important to think about why they spent it.
