April 3, 2014
Ad Age Digital Conference: Reimagining Marketing
By : Katelyn Stokes, Manager, Corporate CommunicationsCheck out AMP's recap of the Ad Age Digital Conference 2014.
By : admin, ,What makes Icelandair so great? It offers “nonstop flights to the northern lights.” Our challenge? Increase awareness and consideration of Icelandair by sharing this message via a media campaign that strategically leveraged specific market nuances to better connect with the audience.