AMP Agency Blog
Have a read over our series of white papers and other proprietary information highlighting AMP Agency's point of view on today's most relevant marketing topics

The Experiential Marketing Formula

Experiential marketing facilitates a face to face, interpersonal dialogue between brands and consumers. This one-on-one conversation allows brands the opportunity to create a long term, meaningful relationship with the consumer – the Holy Grail of marketing. How do you achieve the Holy Grail? Read our perspective on 3 strategies to creating successful brand event to find out.

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Social for Brands

Conversations about your brand are happening among more people, in more places, and on more channels than ever before. This shift in communication is occurring as rapidly as new social networks come to the forefront.

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Meet the Class of 2016

There is a plethora of information available about Digital Natives, a tech-driven, sporadic generation that does not know a life without technology. As marketers try to understand the implications of this generation’s behavior, we went straight to the source...

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Psychology of Social

Once considered a fad, social media has become the epicenter of most consumers' online experience. Marketers are quickly trying to understand what it takes to build relationships with consumers and help...

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Inside the Buy

Conversations about your brand are happening among more people, in more places, and on more channels than ever before. This shift in communication is occurring as rapidly as new social networks come to the forefront...

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College AMPlified

College students represent one of the largest, most appealing – and elusive – consumer segments for brands and marketers today. The college environment, which is typically a difficult bubble to break into...

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Women AMPlified

Unraveling her shopping DNA

How a woman approaches shopping can tell you many things. If you truly understand how she shops, there's a chance you'll understand how best to connect with her, what messages to send...

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Green AMPlified

Redefining business as usual

Green is "in". Our clients are asking us about green messaging and initiatives, consumers are talking about it (a lot), and green is all over the media. It feels like more than just a passing fad...

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Cause AMPlified

The Millennial Generation: Pro-social and empowered to change the world

A collaboration between Cone Inc and AMP brought together two unique and valuable perspectives to create the compelling and significant Millennial Cause Study. The goal of the study was to better understand...

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