Psychology Of Social
Once considered a fad, social media has become the epicenter of most consumers' online experience. Marketers are quickly trying to understand what it takes to build relationships with consumers and help develop brands through the use of social media. This white paper digs into which principles and theories connect consumers to social media on a psychological and behavioral level in order to inform marketers how to devise social media strategies that resonate with consumers' needs.
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Amplified Studies
Inside The Buy
Join AMP Agency as we travel the Path to Purchase. Get into shoppers' heads to learn what happens before they buy. Discover what information they're looking for, what affects their decision to purchase and how to attain their loyalty.
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College AMPlified
College students represent one of the largest, most appealing – and elusive – consumer segments for brands and marketers today. The college environment, which is typically a difficult bubble to break into, plays a significant role in shaping students' habits and preferences. Learning about their wants and needs within the campus space can give you an incredible opportunity to impact their behavior – today and in the future. We spoke to 47 college students in person and surveyed more than 2,500 respondents online to determine exactly where and how brands can engage these consumers in relevant and meaningful ways.
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Women AMPlified
Unraveling her shopping DNAHow a woman approaches shopping can tell you many things. If you truly understand how she shops, there's a chance you'll understand how best to connect with her, what messages to send, and how to engage her with your brand. AMP Agency's research uncovered four distinct and separate shopping mind-sets that stay with a woman throughout the entire course of her life. In fact, despite whatever life throws at these women, their approach to shopping does not change. This is good news for marketers.
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Green AMPlified
Redefining business as usualGreen is "in". Our clients are asking us about green messaging and initiatives, consumers are talking about it (a lot), and green is all over the media. It feels like more than just a passing fad. After surveying over 3,000 consumers, collecting shopping logs in four markets, and conducting intercepts and video interviews, our hunch was confirmed: we're in the middle of a full-fledged Green Movement. And we believe it's starting to impact the way consumers perceive, discuss and act on behalf of companies and brands.
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Cause AMPlified
The Millennial Generation: Pro-social and empowered to change the worldA collaboration between Cone Inc and AMP brought together two unique and valuable perspectives to create the compelling and significant Millennial Cause Study. The goal of the study was to better understand how Millennials view cause and companies that support causes. We found that when a cause message is linked to a brand in an authentic and today's most relevant way, it can gain the attention and respect of young people today.
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