There is a plethora of information available about Digital Natives, a tech-driven, sporadic generation that does not know a life without technology. As marketers try to understand the implications of this generation’s behavior, we went straight to the source...

Once considered a fad, social media has become the epicenter of most consumers' online experience. Marketers are quickly trying to understand what it takes to build relationships with consumers and help...

Conversations about your brand are happening among more people, in more places, and on more channels than ever before. This shift in communication is occurring as rapidly as new social networks come to the forefront...

College students represent one of the largest, most appealing – and elusive – consumer segments for brands and marketers today. The college environment, which is typically a difficult bubble to break into...

How a woman approaches shopping can tell you many things. If you truly understand how she shops, there's a chance you'll understand how best to connect with her, what messages to send...

Green is "in". Our clients are asking us about green messaging and initiatives, consumers are talking about it (a lot), and green is all over the media. It feels like more than just a passing fad...

A collaboration between Cone Inc and AMP brought together two unique and valuable perspectives to create the compelling and significant Millennial Cause Study. The goal of the study was to better understand...