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January 9, 2013

Early Thoughts from CES

It has been a great start to the 2013 International Consumer Electronics Show – tons of cool devices, next generation everything and a nice look into what we'll see in the next 12 months of consumer electronics. As I sit here trying to sift through all of the 3Ds, LEDs, OLEDs,D-LEDs, and E-LEDs and ponder why the world doesn't look as quite as good in real life as it does in 4K, here are some key themes that have emerged after day 1.

Connected Everything

It’s been an overarching theme the past few years, but this year has blown up in terms of connected items. In the time we were on the floor, we saw next-gen wifi scales, entire homes, cars, appliances, and even a fork. What’s slightly different this year is the focus on mobile. In the past, the story has been that these things have been directly connected to the web. This year the story changed very apparently to them being seamlessly integrated into your mobile device.

CE Manufacturers as Content Providers

Samsung probably best displays this, but there is a growing trend that through Smart TVs, CE manufacturers will be able to completely oust cable providers and broker deals directly with the content creators.

Evolution Not Innovation

Two cool technologies that we saw last year were Leonar3Do and Dynamics Inc smart credit cards. While both were interesting, they relied on adapting a new piece of hardware (a complete system in the case of Leonar3Do and a new credit card in the case of Dynamics). This year, they have both adopted mobile versions which take away a bit of the barrier of entry. So while not new, they’re definitely evolved. We were also seen the next generations of 3DTV, hi-definition (4k and even 8k resolution), and gesture/voice/NFC-based capabilities. Key takeaway is that in the past 5 years have seen the ubiquitous adoption of 2 completely new product segments (smartphones and tablets). The next 2-5 years will most likely not introduce a new device, but instead new ways of using, improving and integrating them into consumers’ lives.

2nd Screen Advertising Platforms

Samsung and Verizon (through a partnership with a company called Nantworks) both showcased a few cool advertising platforms which utilize tags on commercials which activate added content through a smartphone.

As always, follow @AMP_Agency to get live updates from the show floor and the conference tracks and feel free to tweet at us to request details on anything you're interested in seeing. We'll do our best to be your eyes on the show floor.

Matt Rainone

Matt Rainone - Senior Manager, Integrated Marketing Group

Marketing guy. Boston sports fan. Pop culture nerd. Closet Justin Bieber fan. Apparently I was sunburned when that photo was taken.

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