October 17, 2011
sHOp sHOp sHOp
By : Matt Jacobs, Director, Strategic Marketing Group
With the holidays quickly approach, AMP recently conducted a Mobile Shopping Survey to get a pulse on consumers' likelihood to use their mobile devices for holiday shopping and to better understand key motivators for mobile shopping adoption. The statistics "rang" loud and clear. Consumers are using their mobile devices to shop and even more are planning on making a purchase this holiday season. Is your mobile strategy ready for the holiday shopping rush?
October 10, 2011
Jess and Jobs: a 21st Century Love Story
By : Jessica Margolis-Pineo, Account Executive, Integrated Public Relations
Steve Jobs died last week and it made me sad. It’s confusing because I don’t know the man, but his death tugged at my heartstrings in a way that was unique, and I believe it may be because of how his creations have shaped my life. His first computer came out the year that I was born and it is possible that this is what initially connected us, but from that point on Steve Jobs and I have had what can be best described as a lifelong love affair.
October 6, 2011
In Defense of the Cookie
By : Matt Kreutz, Planner, Media Services
They are delicious, come in different flavors, can be crunchy or doughy, and go well with nearly any occasion. They also help with targeting, allow advertisers to display relevant ads, and provide insight into user browsing histories on the web. Fortunately, or unfortunately, this post talks about the latter of the two.
September 14, 2011
Gettin’ My Missoni On
By : Adriann Fonstein, Director, Brand Strategy
Tuesday morning at 5:30am, I ‘got my Missoni on’ at Target.com. I logged on in my bathroom, hair still wet, teeth not yet brushed. I nervously and excitedly clicked away and chose a dress, swimsuit, and four scarves.
I was one of the lucky hundreds of thousands of self-proclaimed fashionistas to snag some of the Italian designer’s mass-market goodies before the site crashed later that morning. “We are suddenly extremely popular,” was the unfortunate message shoppers were met with as they were made aware of the site’s unexpectedly high traffic.
August 21, 2011
The Psychology of Social – AMP Agency’s FutureM Event – Sept 14th at 8:30am
By : AMPAgency, ,
Join AMP Agency for a look into the evolution of social media – where it is today, emerging technologies and channels, and what’s to come in the years of innovation ahead. The event will combine an exclusive first-look at findings from AMP’s latest research study, the “Psychology of Social”, and an in-depth panel discussion with leading social experts discussing the various triggers that lead to successful consumer adoption of new social channels and their vision for the evolution of social media. Register for FutureM and the Psychology of Social at bit.ly/futurempass with the 20% off discount code “AMP Agency”.
When: Wednesday, September 14, 8:30am - 10:30am
Where: Cambridge Innovation Center - 1 Broadway, Cambridge, MA. The Havana Room.
August 11, 2011
Don’t Judge an Industry by Its Cover
By : Matt Kreutz, Planner, Media Services
Currently, it is the most trusted media platform available. 58% of its users find the ads particularly enjoyable when related to content, and 57% of people who receive it digitally read the new issue the day they receive it. This doesn’t sound like a media outlet that’s dying, so why is everyone dressed in black?
Anyone who tells you that the magazine industry is going down the tubes needs to put down their iPad (27% of people engage in other non-related activities while online), pause the audio on their Pandora station (26% of people engage in other non-related activities while listening to the radio), turn their TV off (three quarters of American consumers are multi-tasking while watching television) and read a book! Or better, read a magazine.
August 9, 2011
Simpler Ways of Connecting Online May Leave You Vulnerable to Hackers
By : Emily Holden, Intern, Integrated Public Relation
It’s hard to imagine the digital world pre-Facebook and Google, but as I remember it that time was filled with usernames and passwords. When I was in high school I remember having a piece of notebook paper that listed all of my secret codes; it told me what I needed to log into my Netscape email and my Disney account, among a list of other websites. Times have changed though. Now when visiting new websites, more often than not, you can simply sign in with your Google or Facebook username and password.
August 5, 2011
I’m Expecting… Another Discussion.
By : Jessica Margolis-Pineo, Account Executive, Integrated Public Relations
Facebook quietly launched a new tool this week that is sparking controversy around the globe. Now in addition to posting favorite bands and vacation photos, Facebook users are also able to announce to their followers if they are expecting a baby. While this seems like a natural progression to the “I’m Engaged” announcement, the “I’m Expecting” function is fueling a lot of discussions. One of the most interesting conversations that arose with the new Facebook option is the concept of giving children an overwhelming online presence before birth. The “Expected: Child” section on the future parent’s website allows for a photo, presumably for a sonogram picture, and also a name, meaning the unborn child is primed to have their own mini-Facebook page while still in the womb.
August 4, 2011
Buying Your Way to the Top with Social Media
By : Pavel Khaykin, Manager, Search
Back in 2001-2002, all you needed was a website utilizing basic SEO elements and a few links and Google would love you and you could outrank your competition. Fast forward to today, the game has completely changed. Now, Google will likely ignore you until you’re able to prove your website deserves to rank in their search results based on their criteria. With over 100 factors taken into account into the Google search engine algorithm to determine how a website is ranked, this has lead to new level of abuse and capitalization from certain individuals and companies to try to game the system.
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Tags : Content, Digg, Facebook, Google, Pavel Khaykin, Plussem.com, SEO, Socilal Media, Sponsored Tweets, Subvert and Profit, Twitter Search - Paid & Organic Search Services
Brand Strategy
Media Services
July 29, 2011
Guest Teen Blogger: Hannah – “Sixteen and Shopping”
By : AMPAgency, ,
Our most recent guest blogger is Hannah Romaine, 16, from Walpole, MA. We asked Hannah a few questions about her shopping habits and brand preferences, and what she believes the future has in store. Click through to see her answers to our questions:
