February 22, 2012
Express Yourself: Facebook and Teen Identity Formation
By : Katelyn Stokes, Coordinator, Integrated Marketing
Confession: 90’s pop music is my jam. I may or may not still tune into the blissful harmonies of *NSYNC and reminisce about Brittney Spears’ glory days. While I am coming clean, I recently starting running again after a 4 year hiatus. Thanks to the information provided by the Nike + GPS app, I learned you apparently do not pick up where you left off.
Although appearing to be a cathartic relief, I just shared those oh-so-flattering tidbits to showcase how as a 23-year-old, I am sometimes still embarrassed by my music choices and dwindling athletic prowess amongst other things. I can only imagine how my angst-ridden teenage self would feel about sharing these “offline” activities with the online world.
A few weeks ago, Facebook made that concern a reality with the unveiling of 60 frictionless sharing apps ranging from Pinterest to LivingSocial to Foodily.
What does this blur between the offline and online world means for teens?
February 9, 2012
Case Study: Adding Business Expertise to SEM Bid Rules
By : Jason Keaveny and Amy Seeburger, , Digital Services
Use of technology platforms like Marin, Kenshoo, and SearchCenter have become a ubiquitous aspect of search campaign management in the past 12-16 months. The benefits of these platforms are clear with tools streamlining bulk campaign changes, reporting, and bid management; all of which translates to more efficient workflow and back-end results for performance marketers. That said, these platforms are not stand-alone solutions; the human-element of search management continues to play a critical role in effective management of campaigns. Search specialist expertise ensures that the deeper, business context of decision-making is overlaid on the data-centric view of the technology platform.
February 6, 2012
Hello, my name is Shaylan, and I’m a PIN-A-HOLIC.
By : Shaylan Griswold, Account Manager, Account Management
If you haven’t heard of Pinterest, or like my fiancé you refuse to comprehend what it is and why I and others spend so much time “pinning” – simply put – it’s a virtual bulletin board. According to Pinterest, the site “lets you organize and share all the beautiful things you find on the web.” The reason Pinterest is likely so popular? It combines the traditional social network concept of sharing, with compelling visual content. In other words not only is the site easy to use, it’s really pretty!
February 3, 2012
And Now, An Argument: Pre-Releasing Super Bowl Ads
By : Ellis Watts and Matt Rainone, Managers, Strategic Marketing Group
One trend that has been picking up steam as of late is the strategy of releasing these marquee spots AHEAD of the big game and seeding them online prior. Is this a good strategy? As in most cases, there’s no simple right or wrong answer but an argument to be made for either side. Today, Matt and Ellis defend each point.
January 23, 2012
Five Groundbreaking Apps from CES 2012
By : Ellis Watts and Matt Rainone, Managers, Strategic Marketing Group
One of our favorite events from this year’s CES was the Mobile Apps Showdown. This event gave ten app developers four minutes to pitch their app concept to the audience and conduct a quick on-stage demo for the chance to win CES glory. Today, we take a quick look at five finalists that inspired our imaginations.
January 18, 2012
The New Media Experience
By : Matt Rainone, Manager, Strategic Marketing Group
What’s your favorite experience on your tablet? Is it reading, playing apps, or watching movies? What if I said that some day in the not too distant future, you’ll have a hard time differentiating those experiences because you’ll be doing all three at the same time? And this isn’t a post about some new tablet that allows for multitasking. I’m talking about tablets redefining our media experience and storytelling as a whole.
January 17, 2012
2012 CES: Key Themes
By : Ellis Watts, Manager, Strategic Marketing Group
Following a week in Las Vegas to cover CES, here are four key themes that emerged from the avalanche of keynotes, panel discussions, presentations and exhibitor booths.
January 11, 2012
Early Impressions from CES
By : Ellis Watts and Matt Rainone, Managers, Strategic Marketing Group
It’s definitely been a great start to CES. We primarily hit the conference track panels yesterday with some brief time on the exhibitor floor in between. Click through to hear our initial thoughts on key themes and (a lack of) “game-changing” products.
January 9, 2012
What we’re looking forward to at 2012 CES
By : Ellis Watts and Matt Rainone, Managers, Strategic Marketing Group
This week a small cadre of AMP’s most tech-minded individuals (nerds) will be going to the 2012 International Consumer Electronics Show in Las Vegas. And fortunately for all of you, what happens there will not stay there, but instead be blogged, live-tweeted, filmed, twit-pic’d, and recapped for your viewing pleasure.
December 4, 2011
Search Engine Giant Baidu to Invest Millions to Launch the SEO industry in China
By : Pavel Khaykin, Manager, Search
China is getting ready to take on SEO in a major way and is ready to invest major dollars towards a fast growing industry according to the latest report released by Nasdaq. Baidu, the biggest search engine in China which holds a massive 84% market share is reportedly investing as much as $470 million dollars now through the end of 2015 into search engine optimization (SEO).
