Vibram, the world leader in high-performance rubber soles, wanted to raise awareness of their FiveFingers brand.
Target consumer (25-54 year-old running and fitness enthusiasts) looks to industry-leading print publications and websites as a go-to source of new product information from leading brands.
Established relationships with industry-leading media partners who believe in Vibram’s products to negotiate premium ad placements and prevent competitors from buying entry into a category leadership position.
Created an integrated paid media strategy that included a mix of top indexing magazines for optimal reach, frequency and relevance while integrating online, mobile and OOH to extend reach beyond print.
Campaign efficiently drove traffic to the FiveFingers site by delivering over 11.8MM impressions along with 48K+ clicks resulting in a CTR more than five times the industry average.