Drive consumer engagement with the brand across relevant social channels while highlighting new product innovations within LifeStyles’ Signature Suite.
18-24 year old males are actively seeking out information about sex and are looking for trusted resouces amidst a sea of “sketchy” online forums and so-called experts.
Leverage relevant social channels as an integrated component of a larger content-driven strategy to build an online community, drive engagement with proprietary content and develop strong relationships with brand advocates.
AMP’s Social Media team launched re-branded communities on Facebook and Twitter as part of a holistic campaign aimed at capturing the 18-24 year old market, build awareness and ultimately drive sales.
To date, LifeStyles’ Facebook and Twitter communities have experienced exponential growth, while consumer advocacy and online share of voice continue to grow steadily as the campaign progresses.