Footjoy

Foot Joy

OPPORTUNITY 

With competitors closing in, FootJoy asked AMP to help launch a new shoe and maintain their 55-year reign as the PGA Tour’s #1 shoe.

INSIGHT

The golf course is a gentlemen’s battlefield. He wants a shoe that exudes a classic image yet has the best of modern technology to enhance his golf game.

IDEATION 

Iconic PGA Tour imagery demonstrated the new DryJoy shoe’s ability to perform on the world’s most challenging courses.

DEPLOYMENT 

The international DryJoy Tour campaign employed TV, radio, print, retail signage and a promotional microsite to grab the target audience’s attention.

RESULTS 

The shoe fits.

  • 250 total TV placements precisely targeted Jack and his fellow golf enthusiasts.
  • Retail accounts have seen consistent sales since the campaign launch.
  • Print media yielded approximately 9 MM impressions from just 22 insertions.

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